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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. Brand Reputation.

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How One Brand Grew a Massive Audience by Building a News Site [Example]

Content Marketing Institute

Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Visitors can register to the site to follow particular authors and content categories, and bookmark articles to read later. But what exactly is thought leadership content marketing ? Quick Takeaways.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Chances are, you’re under the gun to convert more leads from your website.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

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GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example via @sejournal, @KayleLarkin

Search Engine Journal

The post GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example appeared first on Search Engine Journal. GA4 is an evolving product, but ecommerce tracking becomes easier. Here's a comprehensive guide using Shopify to prepare for the inevitable UA Sunset.