ClickZ

JULY 16, 2021

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

Lead Ranking 141

Lead Ranking Lead Scoring Keywords SERP 141

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. ” E-commerce brands, for example, will likely rely on “Product,” “Price,” and “Reviews and Rating” schemas the most. The result?

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Conductor

FEBRUARY 22, 2022

Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. For example: Grew organic traffic by +25% after establishing monthly optimization plans to update content based on keyword analysis reflective of ever-changing user intent.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. Google Analytics will be key here, as will campaign URLs.

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Optinmonster

DECEMBER 20, 2023

Example: “OptinMonster login”. Example: “What is lead generation?”. Example: “OptinMonster review”. Example: “Buy OptinMonster subscription”. So, a quick look at the SERPs can reveal a lot. How to conduct a SERP analysis? Sometimes, Google answers users’ queries right on the SERP.

Keywords 94

Keywords Paid Content SEO Lead Ranking 94

DAGMAR Marketing

JANUARY 22, 2024

1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

seo.co

FEBRUARY 1, 2023

For example, if you’re the marketing team behind Wal-Mart’s new national campaign for cheap tires, then your keywords will likely direct towards all markets and focus on “cheap tires,” “tire discounts” or “tire deals.” SEO-friendly URLs should consist of three or fewer words – use one if possible.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Hubspot

OCTOBER 13, 2020

For example, a product exploration keyword for ProProfs could be “best NPS survey software,” but they can also consider something like “how to create an NPS survey” as a product-led content keyword. So, checking for mentions manually meant checking around 10,000 URLs (if we consider that some pages appear for more than one keyword).

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Scoop.it

MARCH 14, 2024

For example, consider Hims as an example. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc., For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Adobe Experience Cloud Blog

MAY 17, 2018

But consider the following example to illustrate what I mean: imagine you are selling black and brown kitchen tables, and when you are writing about them, you probably mention the colors a few times. But I don’t recommend focusing on characters, because in some cases, an even longer title might fit into the SERPs.

Optimization 134

Optimization SEO ROI SERP 134

seo.co

NOVEMBER 27, 2023

Ranking in the search engine results pages (SERPs) and getting organic traffic from Google, Bing, Yahoo, and other search engines won’t happen on its own. All too often, business owners learn about SEO plugins and think they’ve found a shortcut to ranking in the SERPs. To be effective, your page titles need to be more than one word.

SEO 52

SEO Work Management SERP User-Generated Content 52

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can decrease the organic value of both pages and hurt each page’s ability to rank for a particular keyword within the organic SERPs. As a result, one or more of your pages are underperforming in the organic SERP.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Brightedge

FEBRUARY 15, 2022

Here are some examples of international search engines: China - Baidu. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server. It’s also possible to amend a URL with parameters of the form site.com?loc=. Russia - Yandex. South Korea - Naver.

Practices 141

Practices SEO Best Practices Domain 141

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. What follows is your beacon to navigate the complex waters of B2B SEO blogs.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

PPC 62

PPC Paid Content Traffic SEO 62

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. is this affecting also Knowledge Panels?

Features 111

Features SEO CTR SERP 111

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. That means getting featured will put your brand name and a link to your website in position zero, but it won’t put you onto the SERP twice. Examples of featured snippets.

Features 72

Features Google SERP Click Rate 72

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the Find out which URLs have grown or dropped over time.  Watch SERP efficiency by countries.  There is no better example of the power of brand searches than Reddit.   Keywords.   Positions. Visualize all your rankings by positions in one chart.   Countries.

Brand Identity 106

Brand Identity Branding CTR API 106

seo.co

AUGUST 15, 2022

Here’s a basic example of what breadcrumb navigation looks like: SEO.co > How Long Does it Take to Rank on Google? XML sitemaps have been around for a while, and are still an important source for search engine spiders to find URLs. Create a consistent URL structure. Does your URL structure make logical sense?

SEO 105

SEO De-duplication Domain SERP 105

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. With the sitelinks, people can click directly to the part of your site that interests them the most, rather than clicking on the main URL and having to then navigate to their area of interest. What is a sitelink search box?

SEO 111

SEO SERP Domain Display 111

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

SmartBug Media

DECEMBER 19, 2022

For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link].

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

Moz

FEBRUARY 4, 2020

So, let's dig deep into some examples and the implications for SEO. In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. Here's the same SERP from January 23rd. What does this mean for Moz?

Positioning 72

Positioning De-duplication CTR SERP 72

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. Ripping off the Band-Aid.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7% Step 1: Measure Your Rankings (Non-Branded).

Lead Ranking 52

Lead Ranking Lead Scoring Keywords Google 52

Brightedge

APRIL 21, 2021

For example, if a user searches for “pictures of a wave,” Google uses natural language processing to understand “a wave” and that the user is looking for a water wave. It is imperative to note that Google penalizes pages and URLs for optimizing for search spiders rather than users, hence the creation of BERT.

Marketing AI 124

Marketing AI SEO SERP Intent 124

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Top Rank Marketing

JANUARY 17, 2024

Page and URL structure Link structure (redirects, back and crosslinks, etc.) These scores summarize how your site’s SEO measures up to best practices or your SERP competition. For example, most SEO auditing tools will point out if you have any pages that aren’t crawlable on Google and suggest ways you could correct that.

Analysis 95

Analysis Lead Scoring Lead Ranking SEO 95