Zoominfo

AUGUST 21, 2020

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer This post is part of ZoomInfo’s 2020 Annual Report series.

Trends 130

Trends Zoominfo Sample Advertising Agencies 130

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. Below is an example of what you can expect to see. Other tools that offer this functionality include Apollo.io , Zoominfo , Nimble , and Clearbit Enrich.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Zoominfo

SEPTEMBER 25, 2019

Cookies As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. Maybe they didn’t taste great (we never sampled them!) Personalized Video Cards This last example was by far our most expensive campaign — but also our most lucrative. That’s okay!

Paid Content 100

Paid Content Campaigns Examples B2B 100

Zoominfo

MARCH 9, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Spiralytics

MAY 1, 2023

You can also try using a third-party software like NeverBounce or ZoomInfo to help with your clean-up. For example, fitness companies can have data on customers’ weight or exercise activity, while healthcare companies can have data on customers’ medical histories. Do another sample migration to see if you have fixed the issues.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. The ultimate goal? Closing more sales. Now, this is a very broad overview. Find the right tool.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

OCTOBER 5, 2021

Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. For example, let’s say you want to leverage experiential marketing to promote a photo editing software. Enter, brand activation.

Activities 130

Activities Brand Identity Branding Sample 130

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. Although data quality issues like this happen from time to time when you rent data, this example came from a company internal list – inexcusable. The data you use will dictate how successful your strategy is.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. For example, if a lead ignores your nurture email content, you might target the same lead with the same offer on social media to get better coverage.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

MAY 20, 2018

Here are a few sample questions to consider: What product or features were you initially interested in? Prior to the interview, prepare the company by explaining the purpose of the conversation, get their consent to record the conversation, and even provide them with a few sample questions. Was it a good fit from the start?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Zoominfo

OCTOBER 11, 2018

Keep an eye out for metrics, specific examples, and work samples. Clearly outline the expectations and growth opportunities of the position; show your candidate specific examples of those who have previously been successful. To learn more about hiring top talent, contact ZoomInfo today. Optimize the candidate experience.

Zoominfo 133

Zoominfo Ideal Customer Profiles Work Management Profiling 133

Zoominfo

AUGUST 14, 2018

Some sample goals to get you thinking: Brand awareness. These goals are tied to a specific behavior that indicates success—for example: filling out a form, landing on a specific page, or staying on a website for a certain amount of time. Ad Age uses Zoomcar as an example. Lead generation.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

SalesIntel

FEBRUARY 8, 2023

Here are some examples of how Sales Intelligence solutions may help you streamline the sales process : Filters and list builder : List builders work with filters to help you narrow the objectives from a vast list of data to the most relevant ones. After seeing the data quantity, companies like ZoomInfo were the go-to choice for businesses.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. The ultimate goal? Closing more sales. Now, this is a very broad overview. Find the right tool.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering. A Complete Data Solution.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

OCTOBER 20, 2018

Keep an eye out for metrics, specific examples, and work samples. Show your candidate specific examples of those who have previously been successful. To learn more about hiring top talent, contact ZoomInfo today. Increase your chances of hiring the best candidate by optimizing the entire experience.

Zoominfo 100

Zoominfo Work Management Profiling Fulfillment 100

Zoominfo

MAY 3, 2018

Examples include job title, job function, company name, country, state, industry, etc. For example, contacts that come in through partner programs may follow different naming conventions than contacts that come in through your website. If you’re ready to prioritize your B2B database , contact ZoomInfo today. Choose wisely.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Martech Advisor

JANUARY 24, 2020

Consider this conversation on a messaging app: Example of How Emoji's Change the Tone of a Conversation. An emoji could convey the right mood and even changed the discourse of the conversation in the above example. Test your emoji marketing campaigns on a sample audience to ensure they know what the emojis mean.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. With ZoomInfo Intent , we provide customers with a handful of contacts to target based on who the typical buyer is for that customer’s service or product. ZoomInfo is a privacy-first organization. The quick answer is: We do not.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A Complete Data Solution When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Zoominfo

SEPTEMBER 3, 2018

Let’s look at some examples: Surveys for better buyer personas: To create accurate buyer personas you must gather demographic, technographic, and firmographic data to better understand why customers make purchase decisions. Example questions include: What does a typical day look like for you? What’s are your biggest challenges?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. In October 2020, ZoomInfo acquired Clickagy , a leading provider of artificial intelligence -powered buyer intent data. We took a random sample of 100 companies and tested them before and after we enhanced the product.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Customer Experience Matrix

OCTOBER 29, 2015

For example, a complex condition such as “sum exceeds threshold” would have form with blanks where the user specifies the variable to sum, variable to group by, the comparison operator, threshold value, and time period. It plans to add connectors for Dun and Bradsteet , Zoominfo and Data.com to verify and enhance customer information.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Biznology

JULY 30, 2012

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Webbiquity

APRIL 15, 2013

Near the top of the list (assuming the default sort: by volume of visits, descending) you’ll likely see the major search engines, industry news and association websites, partner sites, popular social networks, and large online directories (such as YellowPages.com, Hoovers, and ZoomInfo). claro-search.com / referral. pipl.com / referral.

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Zoominfo

JUNE 6, 2018

For example: don’t ask candidates to re-enter the information on their resume. Provide fields to submit their application materials (resume, cover letter, work samples) and leave out any unnecessary steps that will waste their time—the candidates and your candidate contact database will thank you!

Organization 250

Organization Ad Building Tips Keywords 250

Zoominfo

OCTOBER 6, 2019

For example– let’s say you’re hiring a marketing copywriter. Another candidate has only one year of experience, but has better writing samples and fits your candidate persona more accurately. For example, give a copywriter candidate a quick writing or editing assignment. One candidate has four years of relevant experience.

High Quality Lead 130

High Quality Lead Work Management Copywriting Transparency 130

Zoominfo

MAY 15, 2018

For example– let’s say you’re hiring a marketing copywriter. Another candidate has only one year of experience, but has better writing samples and fits your candidate persona more accurately. For example, give a copywriter candidate a quick writing or editing assignment. One candidate has four years of relevant experience.

High Quality Lead 178

High Quality Lead Work Management Copywriting Transparency 178

Zoominfo

MARCH 16, 2017

Here are a few sample questions to consider: What product or features were you initially interested in? Prior to the interview, prepare the company by explaining the purpose of the conversation, get their consent to record the conversation, and even provide them with a few sample questions. Example for a Win Hi [customer name]!

Analysis 100

Analysis Work Management Marketing Management Sample 100

Zoominfo

SEPTEMBER 3, 2018

Let’s look at some examples: Surveys for better buyer personas: To create accurate buyer personas you must gather demographic, technographic, and firmographic data to better understand why customers make purchase decisions. Example questions include: What does a typical day look like for you? What are your biggest challenges?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Zoominfo

AUGUST 16, 2022

Here’s a sample opening line to incorporate into your talk track: “Hey [prospect name], this is John Smith from ZoomInfo. For example, Germany has a larger concentration of small and mid-sized companies, which are going to have vastly different needs than, say, an enterprise business in London.

Cold Calling 100

Cold Calling Enterprise Management Work Management Zoominfo 100

Zoominfo

MAY 13, 2019

For example, if you determine a person’s sales-readiness based on job title, it wouldn’t make sense to work with a data provider who doesn’t offer that particular data point. Request and compare data samples. Most B2B data providers offer some sort of free trial or data sample. Specific data points. Net new contacts.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

JANUARY 6, 2020

Listen closely for specific examples of the candidate demonstrating reliability and dependability. For example, let’s say a candidate tells you that they left their last job due to a lack of growth potential. For example: let’s say you’re hiring a blog writer. Their work samples are polished and well-written.

Zoominfo 211

Zoominfo Contact Marketing Trust Marketing Work Management 211

DiscoverOrg

MARCH 7, 2019

In February 2019, DiscoverOrg acquired data provider ZoomInfo. The recent ZoomInfo acquisition is business – but for Schuck, who co-founded DiscoverOrg just over a decade ago , it’s personal, too. DiscoverOrg and ZoomInfo are two companies coming at the same problem with different perspectives: quality vs. quantity.

Zoominfo 24

Zoominfo Acquisitions Enterprise Management Lead Scoring 24

Zoominfo

JULY 8, 2018

Always include your resume, a cover letter, a brief note or introduction, links to any past projects or work samples, and any other required materials. For example, if a job description stresses the importance of people skills, ask your references to attest to your people skills on the phone with potential employers.

B2B Sales 227

B2B Sales B2B Zoominfo Cold Calling 227

Zoominfo

MARCH 25, 2018

Explain—in detail—why your product is worth the money and provide concrete examples of success. Sample questions include: What’s your budget? Contact ZoomInfo to learn more ways to increase your sales productivity today! The post 5 Ways around “I Can’t Afford It” appeared first on ZoomInfo Blog.

Zoominfo 174

Zoominfo Sample Pricing Price 174

Zoominfo

FEBRUARY 23, 2018

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example: if a particular piece of information is included in the data set you receive, (such as company size), the compiler may not have the rights to provide that as an individual set. Request and Compare Data Samples. Get a Demo Why Do I Need A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100