The Effective Marketer

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Best Practices for Webinar Landing Pages

The Effective Marketer

Let’s take a look at some examples: HubSpot: Click to enlarge. This is an interesting example of a “webinar series” done badly. This sample webinar page from GigaOm is nicely designed making good use of space, and not trying to do too much. SAP : Click to enlarge. Rackspace : Click to enlarge.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. Example <competitor name> filetype:pdf (as in ‘acmesoft filetype:pdf’) will show only PDF files with the competitor name. For example, “acmesoft sales presentation” or “acmesoft price list”.

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tools of the trade: webinars and online presentations

The Effective Marketer

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration.