Paul Gillin
OCTOBER 19, 2011
Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page. Be creative with promotions.
Paul Gillin
JULY 15, 2011
Here’s a sampling of what I’ve been talking about. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics.
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Paul Gillin
AUGUST 26, 2011
Farmers Insurance for example, hasn’t accumulated 2.3 A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. million Facebook likes by boring people. I actually think insurance is a fascinating business.
Paul Gillin
OCTOBER 31, 2011
Example: “The first person mentioned by name in ‘The Man in the Iron Mask’ is this hero of a previous book by the same author.” Example: “This actor, Audrey’s husband from 1954 to 1968, directed her as Rima the bird girl in ‘Green Mansions.’” In a random sample of 20,000 past Jeopardy questions we found 2,500 distinct types.
Paul Gillin
JANUARY 20, 2011
Download a sample chapter. Users of call routing or process management systems, for example, may spend days or weeks in continuing education classes or at conferences to keep up with new developments. The fact is that much of what works in consumer markets would fail in B2B interactions.
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