Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
Here’s a sample plan that you could try: Highest Leads (ex: scores 90-100, or “A”) = Call immediately and keep trying at least 5 times to connect. Here’s an example: Highest Leads = Call first thing in the morning; don’t leave a message if you don’t connect. This is a great time to put predictive scoring to work!
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