Customer Experience Matrix

OCTOBER 13, 2008

I’m still considering how to distribute samples without losing sales.) For example, a system designed to avoid errors through careful review and approvals of new programs might be very cumbersome for users who don’t need that much control. It would certainly save me a fair amount of work.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 6, 2007

They therefore calculate lifetime value separately for each source of customers and sometimes for more subtle distinctions such as the nature of the initial offer (for example, sweepstakes vs. non-sweepstakes in magazine subscriptions). Competent marketers also intuitively recognize that customer value can differ greatly by source.

Allocation 120

Allocation Acquisitions Cable Cost 120

Customer Experience Matrix

JANUARY 14, 2019

In other words, they expect you to know who they are and to use that data to serve them – for example, by being aware of past purchases and problems. Note on Sources This paper draws from surveys with different audiences, survey methods, and sample sizes. sample and similar in Germany, Spain, United Kingdom.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

JULY 28, 2009

For example, the first column in a typical campaign would contain a filter to select a universe; the next column might contain several path definitions that divide the universe into segments; and the third column could contain several channel definitions, each linked to one previous path.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2008

For example, pretty much any kind of campaign would involve creating an email, but only some campaigns require adding custom fields to the system database. A small sample is below. Thus, in the sample table, scenarios 1 and 2 require tasks 1, 2 and 3. Some tasks would be common to several scenarios, while others would be unique.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

NOVEMBER 27, 2007

Let me give an example. This is vastly quicker than prebuilding everything before you can see even a sample. For example, customer records from different systems often can only be linked through complex matching techniques because there is no shared key such as a universal customer ID.

Aggregators 120

Aggregators Act-On Sample Analysis 120

Customer Experience Matrix

NOVEMBER 15, 2006

I don’t know whether I’ll have time to actually build a sample version of this and can’t quite prejudge whether it will work: it sounds like it might be too complicated to understand at a glance. Of course, whether any solution “works” depends on the goal. Lifetime value results would be dramatically different in the two cases.

Sample 120

Sample Display Contacts Purchase 120

Customer Experience Matrix

JULY 10, 2007

But even so, a few extended examples and some general guidelines would be most helpful. The book does actually abound in examples, but most are either historical analogies (Battle of Gettysburg, Apollo 13) or extremely simplistic (a package delivery company focusing on timely package delivery). That’s a lot of metrics.

Impressions 120

Impressions Sample Guidelines Analysis 120