Anything Goes Marketing

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Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

He uses the gaming industry as an example. There are some sites out there like EA Sports (one of my favourites) that will let you download a sample of the game before actually purchasing it. What Michael failed to mention was that you typically have to register for the sample but you get his point. Only ask what you need.

Paper 100
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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Here are some examples of keywords for Kraft to consider if they go this route: Tassimo Crazy co-workers Coffee in the workplace Bad coffee at work Who hired bob Don't you hate when someone drinks the last cup of coffee at work and doesn't make another pot? Here are a few samples (click on these - they're great!): This is a good laugh.

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Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

Here are two examples: 1. Here are a few sample videos that I posted on UTube: Our monkey adventure Attack of the crazy creatures called Quadimundi PPS - We met some great people from our trip and some of them joined our tour when they found out what a great tour guide we had. being as flexible as possible. Doing the unexpected.

Cost 100
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5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Have you ever been at Starbucks sipping a coffee and they offered you a free sample of a cookie or beverage? Here's an example: Company X has been a loyal customer for the past 5 years. Here's a bonus one: 6.