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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. Salesforce.com. From the group introduction: Salesforce.com. eMarketing Association Network. Search Engine Land.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. For example, Aberdeen noted that marketers using video are growing revenue 49% faster than those who don’t use video. Inbound (Marketing) Isn’t Enough ” is an example of a top-of-the-funnel video.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. highlights of last year’s user conference. customer or industry spotlight. •

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. The salesforce.com team was ready with handouts and matching Salesforce garb.

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Use Video to Prospect Leads and Control the Conversation

Vidyard

Once a series of videos are completed we upload them into Vidyard and through integration with Salesforce.com, we have a library of content ready to send out to our prospects. When using a video marketing platform, you can leverage additional tools that you can’t get from other hosting solutions like YouTube, Vimeo, and others.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Let’s look at some examples of what they do well. Salesforce.com leverages Facebook to drive attendance to its many events.