Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns. Activity/User interests.

Trigger Marketing 100

Trigger Marketing Email Marketing Autoresponders B2B Marketing 100

Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. Sales benefits as well as marketing is performing "air cover" and with today's tools, the messages can look like the sales rep is sending it themselves with all of this being automated.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Marketing Qualified Leads 100

Anything Goes Marketing

DECEMBER 9, 2007

For example, for an upcoming webinar they shot a very short webinar introduction video, took a screenshot of the speaker from this video and included this in the email invite (see the screenshot). Sales can incorporate these in their communication pieces to prospects. CEO video messages to customers, prospects and employees.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

SEPTEMBER 13, 2009

How Email Contributes Further Down the Sales/Marketing Funnel. Therefore email opens as an example is not good enough. This data needs to go beyond the communications that marketing is sending but should combine the efforts from marketing AND sales.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

SEPTEMBER 16, 2007

You also have desktop widgets (for example, the ones that come with Windows Vista, Apple and Yahoo widgets ). For example, I have a weather application right on my desktop so I easily know the weather for the week. For example, I downloaded a widget for the show The Office for Facebook that displays quotes from the show.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

APRIL 7, 2010

If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

MARCH 7, 2007

Many marketers talk about how many leads they generated at an industry conference and how many of those leads turned into sales. Some companies rely on their sales team or demand generation team to follow up but do they really do this? Does a lead really want to get continuously nagged by a sales rep? This is crucial.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JANUARY 26, 2010

For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from. Here is an example and you tell me which heading works better if you’re a CIO: A. Response rates for this campaign were greater that 20% which is very good for B2B campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

OCTOBER 21, 2007

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. For example, if you purchased tickets to a Disney ice show in the past, you may receive an email letting you know that the Wiggles on ice is coming to town.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

SEPTEMBER 28, 2006

For example, the page titles and headers should include these keywords. The good news is that your efforts should pay off as you should start to see higher sales and/or greater lead generation from the new web traffic you're getting. Have a strong call to action based on the keywords. You Searched. That's OK and should be expected.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

MARCH 18, 2007

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly. Phone and title should be optional.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JUNE 22, 2008

For example: "Send me Product Alerts". For example, directing newsletter registrations to the Contact Us page. For example, if you're inquiring about how you can fly into space through one of those private space programs, you first need some serious coin to be considered. Don't assume anything. You need to spell it out.

Landing Pages 100

Landing Pages Marketing Qualified Leads Leads Lead 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? We see this concept more and more.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

DECEMBER 13, 2007

For example, have a way for them to unsubscribe temporarily Tell them how they can re-engage with you at a later point Let them know that they can subscribe to a blog feed via RSS. Your marketing and sales team has fought to get them in your database and you want to keep them there.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

JULY 18, 2007

Here is something to think about - include a picture of the sales rep for that person's regions on the email and also have it on the cover letter of the white paper that they will receive. You can also include a cover letter and additional offers to continue the conversation and move the prospect further along the sales funnel.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

AUGUST 26, 2006

It's a great example of how blogs can use white papers. I know that Better Business Blogging has an easy to find sign up for their free white papers. That seems to be successful. This is something that I might experiment with. Update 11/19/2006: Check out the blog: Marketing Interactions.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

FEBRUARY 27, 2007

For example, take a look at this AutoPreview: Notice the HTML code that appears. This is not the most appealing as compared to the AutoPreview examples above. For example, instead of having "Join YourCompany at the Miami User Event" you may have an intriguing subject line like "Wouldn't it be great to go to Miami in the Winter?".

Open Rate 100

Open Rate Tips Tagging Case Studies 100

Anything Goes Marketing

MARCH 9, 2008

The above examples are the tip of the iceberg. For example, a white paper that outlines a ten step plan to turn around their business using your product or service. I hope you find this interesting as the technology now exists to do this. In addition, this information (email clicks) can be tracked.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. For example: Provide quotations on what people thought about your white paper. The next question is - How do I create a white paper?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Here are some ideas: Create useful content to reinforce image as industry expert.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

AUGUST 19, 2006

For example, try these subject lines "Please confirm your unsubscription" or "This is the final email we are sending you". Hey, if you're going to tank your e-marketing channels, make sure you use some best practices! The "from" name of your email should always include the name of your company. Do you think this will work?

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

JANUARY 16, 2007

For example "XYZ company is currently on our website. Did you know that XYZ has increased sales 300% since using our product?". If you're a blogger you can focus on driving web traffic by doing number of different tactics (for example, joining a blog directory ). It's time to think outside of the box like Mini does.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

FEBRUARY 21, 2009

CompanyX address Autoresponder Email The Next Generation Looking at the examples above, there really isn't anything wrong with the autoresponder 1.5. What this does is begin or continue the relationship between the prospect and sales rep. As an added tip, include a picture of the sales rep.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100