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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Here’s a real-life example: The business units of Travelers Group, prior to its combination with Citibank, included Travelers Insurance and Primerica; which represented two very different insurance categories and operating cultures.

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3 Ways to Get Your Public Relations Off to a Good Start

Navigate the Channel

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

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What Is Public Relations?

ClearVoice

What is public relations? Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Public relations differs from media relations in that the ultimate target for messaging is the public (i.e.,

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How to Approach Public Relations and Marketing During a Recession

SmartBug Media

When it comes to marketing and public relations during a recession, the same holds true. Once you have a better idea of the big-picture goals, then you can determine how marketing and public relations can help you achieve them. With that information in mind, what goals do you want to reach over the next year?

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Three Creative Ways to Amplify and Elevate Your B2B Public Relations Tactics 

Launch Marketing

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.

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The 4 Keys to a Successful Public Relations Strategy

Navigate the Channel

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

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Your Brand Reputation and Public Relations

Stevens & Tate

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. As such, digital public relations are essential for improving and maintaining your brand reputation. The Benefits Of Digital Public Relations. Learn More About Public Relations.