Chris Koch

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Stop doing PR. Start doing visibility.

Chris Koch

Examples of how you do this are: Make them visible on social networks. Tags: Latest Post Marketing Strategy B2B marketing Facebook LinkedIn PR PR Strategy Press release Public relations Social Media Social network Subject matter expert Twitter. Push them to get lots of peer and customer recommendations and connections.

PR 100
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Is the era of PR over?

Chris Koch

For example, if the agency-managed interview leads to bad press, the guard dogs can show that they are managing risk for the company by blaming and firing the agency (agencies are used to this and work with many different companies in order to manage the ever-present risk of getting fired). What do you think? Tweet This Post.

PR 100