Anything Goes Marketing

APRIL 21, 2010

I won’t go into the history of these guys but I can tell you that we have been royally screwed with poor customer service, high prices and a general disregard for the customer. For example, I’ve complained that the there were long distance charges on my bill due to Wind not having its network fully up and running.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

MARCH 11, 2007

For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. American Express had a successful example: "book a Caribbean cruise and enjoy special o?ers”. You also need to know the average purchase price.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

JANUARY 8, 2008

Here are two examples: 1. providing multiple touring options that enabled us to do what we wanted. being as flexible as possible. providing multiple touring options that enabled us to do what we wanted. being as flexible as possible. Doing the unexpected. We wanted to buy a special rosewood walking cane for my father in law.

Cost 100

Cost Sample Facebook Pricing 100

Anything Goes Marketing

OCTOBER 11, 2006

For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up. Open and clickthroughs were some of the best I've ever seen.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100