trigger 
The Effective Marketer
JUNE 7, 2012
Is this person the decision maker? To create these metrics, first map out your buying process pipeline – from first contact, for example, to fills out online quote form. Once you have these metrics and create a scale for each, your team can decide what scores trigger marketing or sales action.
The Effective Marketer
APRIL 10, 2012
You have an Email that is created, which will have a link to a specific Landing page, which in turn will link (not always, but usually if you have a form) to a Thank You page, which typically triggers a final Thank You email. Personalization (i.e. What happens after the person fills out your form? Click to Enlarge. Day of week.
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