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The Effective Marketer

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What Marketing Org Charts Tell You About The Business

The Effective Marketer

AUGUST 10, 2014

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Marketing is probably an area that changes more frequently based on the stage the company is in than any other, at least from what I have seen.

Planning 100
Planning Allocation Business Marketing Management 100
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Deconstructing an Email Marketing Campaign

The Effective Marketer

APRIL 10, 2012

I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. What happens after the person fills out your form?

Email Marketing 100
Email Marketing Campaigns Marketing Automation Services Landing Pages 100
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