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The Effective Marketer

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Email Productivity Tips for Marketers

The Effective Marketer

Only email one person at a time. Examples of subject lines might be: “Webinar Email – Review Copy by Wed 10am”. “For review and approval – deadline is Wed 9am&#. Examples are: “Here’s the revised copy for the email invitation to the July 16 webinar. They talk about: Write shorter emails.

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What Marketing Org Charts Tell You About The Business

The Effective Marketer

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Take for example P&G who recently announced thatmarketing directors and associate marketing directors are now called brand directors and associate brand directors.

Planning 100
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What Makes Ads Go Viral?

The Effective Marketer

In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Example is the “Happiness Factory” video for Coca-Cola. Example is the “Happiness Factory” video for Coca-Cola.

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effective marketer principle 7: run productive meetings

The Effective Marketer

Shouldn’t [name of person] also participate in this meeting? Another example might be a meeting to review artwork, design, or other conceptual diagram related to marketing collateral or advertising. Why are all these people in this meeting? Why are we meeting? Haven’t we already discussed this in another meeting?

Planning 100
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Effective Content is Clear and Direct

The Effective Marketer

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. If you are reviewing or creating content, there’s a key component to making it effective. Or a combination of both. ”, or “that’s exactly what we said! Can’t you read”?

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100
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if you're gonna copy, make it right

The Effective Marketer

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. Another person I admire is Jack Welsh (former CEO of GE) but I also wouldn’t be as ruthless as he was during his tenure simply because that is not my style.