The Effective Marketer

AUGUST 10, 2014

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Take for example P&G who recently announced thatmarketing directors and associate marketing directors are now called brand directors and associate brand directors.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

MAY 20, 2011

We, marketers, are concerned with the buyer ( we want to influence the purchase ) while other departments like Development and Product Management will want to focus on the person actually using the product (a User Persona). Pragmatic Marketing on The Creation of Buyer Personas: [link]. 10 Rules for Buyer Persona Development: [link].

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

NOVEMBER 28, 2011

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. I think that in larger organizations it probably starts with someone trying to sound smarter than the rest, showing off his or her extensive vocabulary of arcane terms. Or a combination of both. Also, make it concise.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? Another example might be a meeting to review artwork, design, or other conceptual diagram related to marketing collateral or advertising. Why are all these people in this meeting? Why are we meeting? Haven’t we already discussed this in another meeting?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). This could be a good stepping stone for a promising young Marketing Coordinator, for example.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 13, 2011

tells in his book a personal account of how a viral marketing campaign went wrong. It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. And he was personally doing every speaker kit himself (printing, making copies, punching holes, and mailing).

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Another person is now sitting on that same chair, trying to do his best, just like you did. What is the risk the company faces? Check out a recent post on Marketing Today website about it.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JUNE 21, 2009

For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics. Setup what your goals are for each platform (create connections, increase brand awareness, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Only then will you be able to really make a good decision.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 25, 2009

So now in Outlook I have multiple task categories such as “Action” for things I need to personally work on, “Follow-up” for items that need to be checked upon later, “Calls” for calls I need to make, etc.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

APRIL 10, 2012

Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. What happens after the person fills out your form? For example: People who didn’t open the email. Things to consider when crafting your email are: Time of day. Day of week.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

JUNE 26, 2012

For example, consider a sales-driven company ready to introduce a new line of products into a new market segment. Having a better sense of where a person is coming from, and having some idea of the method behind his apparent madness makes for constructive dialog. Articulating roles and priorities is not a one-time exercise, either.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

AUGUST 18, 2011

If you are struggling with creating your own WordPress website, for example, and there comes a content piece that addresses your current issue (“How to get your WordPress site up and running in 5 easy steps” kind of content, for example) you will drop what you are doing and check it out. The Content Solution.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100