Biznology

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On the limits of personalization

Biznology

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. A lot of executives we talk to put personalization at the top of their priorities without considering all the implications of the decision.

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When B2B Personalization is Too Hard to Implement

Biznology

I had a conversation several weeks ago with a large data company, discussing behavior based personalization. So it’s personalization? I refer to these as the heavy lifts of personalization. . The Two Lifts of B2B Personalization. The Organizational Element of Implementing B2B Personalization. But personalization?

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Is your personalization for your visitors… or for you?

Biznology

Let’s view personalization through your visitor’s eyes. And if I were to visit a music store that collected data on visitors, they’d know I like a certain make of guitar (I do) and that, for example, I bought two last year and have only bought one so far this year. High-quality personalization requires two types of data.

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B2B CMOs: Shift Your Priorities Beyond Leads

Biznology

Ask any sales person, “What do you want from marketing?’ Here are just three examples of areas where marketing can accelerate the existing sales and service functions: 1. Covering a high-value business account can be a challenge for a sales person, even for a team of people. They’ll say, “Leads! Give me leads!” Lead Nurturing.

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How to Share More Video Content

Biznology

For example, one striking finding in the Parse.ly Sharing content privately — and personally. These options can work to your advantage when they help you personalize the video, as with video messaging , a big plus for hybrid digital selling. Video sharing resources.

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Conversational Video for Hybrid Selling

Biznology

B2B buying decision-makers say they are using a roughly even mix of three sales channel types at each stage of the sales process: Traditional sales, like in-person meetings. Hybrid sales is like field sales, but more digital, less in-person. Remote sales, like videoconferencing. Self-service, like digital portals. Conversational Video.

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How to Use Big Data to Improve Customer Service

Biznology

Personalize Customer Experiences in Real-Time. For example, some services offer customer relationship suites that integrate with your CRM. Above all, they will deliver highly personalized and relevant customer experiences without having to search the customer database manually. Measure Customer Sentiment.