Anything Goes Marketing

JULY 4, 2010

It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. You can try this out yourself here: [link] Let’s move on the second example from SmartBrief that can help you get your subscribers to update their information. Seasons change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 29, 2007

It's full of great articles from the industry experts (not just a RainToday person writing a bunch of articles) such as Brian Carrol and the MarketingSherpa crew. For example, your call center or sales can track the number of engagements vs. the number of appointments.

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 25, 2007

When the person fills out a form, some marketers push them directly through to the white paper which is a good idea as it's one less click if they first go to a confirmation page. Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above?

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

JUNE 22, 2008

For example: "Send me Product Alerts". This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns. For example, directing newsletter registrations to the Contact Us page. Don't assume anything. You need to spell it out.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

APRIL 21, 2010

For example, I’ve complained that the there were long distance charges on my bill due to Wind not having its network fully up and running. When another person (his forum handle is @TBR)chimed in to further criticize Wind he received the following rebuke from a Wind supporter: @TBR - Are you even a Wind customer? It’s 2010 Wind Mobile!

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

JANUARY 21, 2009

For example, the ALT text could have been "Shoppers is offering a $10 off coupon for this weekend". In 2009, you need to ensure that emails are highly personalized. I would have gladly updated my profile to get the coupon or to have downloaded some relevant information (if we're looking for a B2B example).

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Use relevant information such as a person's title or the pages that they have previously clicked on to determine the messaging. Here's an example: Company X has been a loyal customer for the past 5 years.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

DECEMBER 9, 2007

For example, for an upcoming webinar they shot a very short webinar introduction video, took a screenshot of the speaker from this video and included this in the email invite (see the screenshot). This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

AUGUST 10, 2006

For example, I know that it's really not you Superman that left me a comment. For example: DO NOT LEAVE YOUR EMAIL ADDRESS IN THE COMMENT. DO NOT PUT PERSONAL AND PRIVATE INFORMATION IN YOUR COMMENT. Personally, I will edit it out. Don't be lazy. We hate laziness, yes we do. Watch your @#$&* language for fuck sakes.

Tagging 100

Tagging Examples Personalization Leads 100

Anything Goes Marketing

NOVEMBER 16, 2008

For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates. Don't miss these great opportunities to build marketing content. Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? We see this concept more and more.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

MARCH 18, 2007

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. This may not be practical for companies but I still think that this is something that the company should do themselves and not the person filling out the form. Phone and title should be optional.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JULY 25, 2006

For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. This has resulted in countless examples of people being fired from their jobs , and family problems. For example, you may even offend customers by interviewing one of their competitors.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

APRIL 17, 2006

For example, the first 50 people to subscribe to a feed get a $20 gift certificate at Apple.com. For example, if Google was promoting its new space shuttle (an add on for Google Earth), wouldn't it be great to know when the next live demonstration was going to be? Now we're getting creative!

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

He uses the gaming industry as an example. For example, why ask for zip code if all you need is state for your lead distribution processes. Send an auto-responder email letting the person know about other resources that are available. Only ask what you need.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Therefore email opens as an example is not good enough. It’s been proven that contacts with accurate and complete information allow for better segmentation and personalization for email campaigns which increases response. For example, should B2B marketers combine email and SMS messages for event reminders or is email sufficient?

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

JULY 20, 2007

Let's look at the first example from my search on "software integration" from BEA Software: I've highlighted the areas in the image above that I felt are important. Here's another example from Agilent: This landing page does a few things right. For example, there is a "What's new" section.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

DECEMBER 13, 2007

when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). For example, have a way for them to unsubscribe temporarily Tell them how they can re-engage with you at a later point Let them know that they can subscribe to a blog feed via RSS.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

OCTOBER 7, 2006

Live like a homeless person - Is it just me or does it seem like a commercial depicting the life of a homeless person with a car? For example, I would have recommended creating a campaign site rather then just advertising on the main Nissan website and would have created an easier way to send the video to a friend.

Tagging 100

Tagging Rules Advertisements Advertising 100

Anything Goes Marketing

APRIL 5, 2009

By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 20, 2008

This makes it easier for marketing as messages can be delivered in a timely and consistent manner without a marketing person manually sending out the email each time. For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

MARCH 7, 2007

That was pretty easy? :) For example, say marketing sends a prospect a new whitepaper on how to save your company money, sales should be able to see if the prospect opened the email and clicked through to the website and then follow up with that person. Sales and marketing can work together.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

FEBRUARY 24, 2008

Here are some examples of keywords for Kraft to consider if they go this route: Tassimo Crazy co-workers Coffee in the workplace Bad coffee at work Who hired bob Don't you hate when someone drinks the last cup of coffee at work and doesn't make another pot? Don't you want to find that person and hunt them down?

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JULY 18, 2007

Here is something to think about - include a picture of the sales rep for that person's regions on the email and also have it on the cover letter of the white paper that they will receive. How is that for personalization? Some people may forget why they received the direct mail piece when it eventually gets to them.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

MARCH 9, 2008

The above examples are the tip of the iceberg. For example, a white paper that outlines a ten step plan to turn around their business using your product or service. This approach may book off 10 minutes of a person's actual day to read your email. I hope you find this interesting as the technology now exists to do this.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. person for help. For example, to the above question I responded "Try using your finger to move the arrow" was translated to "Your genius lies elsewhere". For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JULY 27, 2006

For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. Blogs can be more creative and personal. What they don't want to hear is "Call us now for a quote on how we can help you fix your CRM".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

SEPTEMBER 4, 2006

Blogging is all about being personal. I personally love to blog as it allows me to organize all of the ideas that I'm generating regarding business blogging, search marketing, and e-mail marketing. Remember that people will be landing on various pages of your blog. Show how much fun you are having.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

OCTOBER 15, 2006

For example: Provide quotations on what people thought about your white paper. Michael believes that white papers really should be without humour and personality but blogs as we know are much different and are all about being informal.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

NOVEMBER 15, 2009

This post as an example, was written from the product of social media (Twitter). As an example, SiriusDecsions focused on the concept of what they called the Demand Center. EE09 Eloqua : Omniture: EVERY email must be personalized and relevant. Social Media And B2B Marketing Social media played such a major factor at this event.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. You too should have access to a live person that can meet with you regularly and that can provide you with advice on what you’re doing right and where you can improve. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

JANUARY 23, 2007

One of the main advantages as we saw with my father's example above is that YouTube can assist your company as a means to increase your prevalence in search results for your company. Here is an example from a recent Marketing Effectiveness Summit. How Can I get Started Using YouTube? Post it on YouTube! It's really that simple.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcasts allow you to provide content that is easier to digest for a busy executive who doesn't have time to read a full case study, in a creative format that allows you to generate a more personal experience and all at a relatively low cost. Think of it as starting a conversation with your customers or prospects. Why would you do this?

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

AUGUST 14, 2006

Provide examples. If you claim that you "acted like a person completely out of control" and "said things that I do not believe to be true" then show us that you're not full of it. Write it from the heart - you owe it to your fans. This drivel you call an appology confirms that your a lying SOB antisemite.

Act-On 100

Act-On Tagging Business Blogging Paid Search Agency 100

Anything Goes Marketing

FEBRUARY 25, 2007

You can test a longer vs. shorter subject line, test using your company name, add personalization, etc. For example, if you're running a PPC campaign, find out which whitepapers or case studies are getting the higher conversion rates. For landing pages, typically the offer and number of fields are the elements that I would test.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

DECEMBER 12, 2006

For example, some marketers may be worried that their web stats are skewed because of a recent Jupiter report article that says that 58% of their users delete their cookies. This can affect historical data that you may be tracking on a certain person.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

JANUARY 16, 2007

As you're about to drive by, the billboards detect that you are coming and deliver a personalized message based on the information you provided. You almost feel like a celebrity because your the only one of your friends or family that are getting personalized message on a humongous billboard. It made you stick out.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100