The Effective Marketer

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What Marketing Org Charts Tell You About The Business

The Effective Marketer

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Some companies change the marketing organization or rename functions as a way to signal the market and employees of a new strategic direction.

Planning 100
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Effective Content is Clear and Direct

The Effective Marketer

Big organizations suffer from this problem more than others, but it also permeates small and medium businesses. I think that in larger organizations it probably starts with someone trying to sound smarter than the rest, showing off his or her extensive vocabulary of arcane terms. Or a combination of both. Also, make it concise.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. This could be a good stepping stone for a promising young Marketing Coordinator, for example.

Planning 100
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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement. I couldn’t agree more.

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The Blogger’s Guide to Online Marketing

The Effective Marketer

I have personally been down that road more than once with blogging. Organize and plan products. The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.” And there is a lot of trial and error – without some sort of navigational guide.

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if you're gonna copy, make it right

The Effective Marketer

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. Another person I admire is Jack Welsh (former CEO of GE) but I also wouldn’t be as ruthless as he was during his tenure simply because that is not my style.

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effective marketer principle 7: run productive meetings

The Effective Marketer

Shouldn’t [name of person] also participate in this meeting? From a marketing perspective, the principle still holds true and you will certainly be able to recognize in your organization all those different meeting types and should be able to prepare beforehand and run them according to their individual characteristics.

Planning 100