Digital B2B Marketing

AUGUST 7, 2012

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Example 1: Buffer Leo Widrich does frequent guest posts about social media tools, social sharing, creating an audience and similar topics. Example 3: Linux Open source software has developed its own community.

Inbound Marketing 100

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Digital B2B Marketing

FEBRUARY 21, 2012

Here are three of the better B2B marketing examples I found. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively.

B2B Marketing 100

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Digital B2B Marketing

JULY 25, 2013

On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Now Lauren looks far more engaged with Marketo’s content than she actually is, breaking their lead scoring and causing them to recommend content to Lauren based on my content preferences. Photo Credit: kosheahan via Flickr cc.

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Digital B2B Marketing

NOVEMBER 7, 2013

My colleague Tom Bacon also contributed a number of examples. Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. 117 favorites per day.

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Twitter Reachforce Demand Generation Agencies B2B Marketing 100