Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Marketing Insider Group

JULY 6, 2020

Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded. Since Kanban is less prescriptive than its cousin Scrum, and many marketing teams struggle to confine themselves to sprints, it’s not surprising that this adaptive option is appealing. Simple Marketing Kanban Board.

Planning 270

Planning Examples Work Management Paid Search Agency 270

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Marketing Insider Group

DECEMBER 5, 2018

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago. The post 6 Examples of AI Marketing appeared first on Marketing Insider Group.

Examples 279

Examples Marketing Online Marketing 279

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. The post Content Marketing Examples: The Best Company Blogs from Lesser-known Brands appeared first on Marketing Insider Group.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

JANUARY 7, 2019

Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. Brands from different industries and backgrounds are now entering the world of modern marketing, and we welcome them […].

Examples 279

Examples Content Marketing Content Marketing 279

CopyBlogger

OCTOBER 4, 2023

There were a lot of changes in content marketing over the past year, and the companies winning the content game. Continue Reading The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.

Examples 108

Examples Marketing & Strategy Marketing Strategy Content Marketing 108

Marketing Insider Group

OCTOBER 23, 2017

Color psychology is one of the more fascinating sides of marketing. The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group. The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group.

Creativity 409

Creativity Examples Trust Marketing Marketing 409

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. How well does email drip marketing work? Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else. The copy in drip marketing needs to be sharp yet sincere.

Work Management 334

Work Management Examples Paid Search Agency Marketing Management 334

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Ahrefs

SEPTEMBER 12, 2023

This depends on your principles and what you define as ethical—but to get more concrete answers, we spoke with some marketers and … Read more › In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business.

Ethics 117

Ethics Examples Marketing Business 117

Rev

APRIL 12, 2023

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Bannersnack

MARCH 26, 2024

10 minutes read Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. Here is an example of a case study HubSpot created: [link]. A few things.

B2B Marketing 99

B2B Marketing Examples Content Marketing B2B 99

Ahrefs

AUGUST 28, 2023

These seven examples came from filtering over 6.2B We will also share our short analysis of why these examples … Read more › To answer this question, we’ve put our Content Explorer to work. live pages in English by organic traffic and referring domains.

Examples 119

Examples Content Marketing Domain Content 119

protocol 80

FEBRUARY 16, 2024

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) An account-based marketing strategy -- and the templates below -- can address both.

Account Based Marketing 91

Account Based Marketing Template Email Marketing Examples 91

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

SendGrid

NOVEMBER 17, 2022

Incorporating experiential marketing into your brand’s strategy can strengthen the relationship with your audience. Learn more about experiential marketing strategies and see examples. The post Experiential Marketing: Ideas, Examples & Campaigns appeared first on SendGrid.

Examples 87

Examples Campaigns Marketing & Strategy Marketing 87

Search Engine Journal

DECEMBER 31, 2022

The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal. Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets.

Social Media 145

Social Media Social Marketing Examples Media 145

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Valasys

DECEMBER 20, 2023

Business plans for affiliate marketing are the building blocks of all successful online businesses. Affiliate marketing business plans are essential for companies that want to do well in the digital market, which is very competitive and always changing. Why Affiliate Marketing Business Plans are so Essential?

Planning 52

Planning Work Management Examples Marketing Management 52

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. What Exactly Is Influencer Marketing? The process of influencer marketing is a gamble that can work wonders when played right. The same goes for the world of influencer marketing.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Spiralytics

FEBRUARY 6, 2022

Email marketing provides you with a great customizable approach to promoting and selling your products. The post Email Marketing: Processes, Strategies, Tools, and Examples appeared first on Spiralytics Inc.

Email Marketing 118

Email Marketing Process Examples Marketing & Strategy 118

Content Marketing Institute

JANUARY 10, 2023

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading →

Examples 107

Examples Content Marketing Advertising Agencies Content 107

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing AI 110

Marketing AI Examples Lead Scoring Lead Ranking 110