The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? From a marketing perspective, the principle still holds true and you will certainly be able to recognize in your organization all those different meeting types and should be able to prepare beforehand and run them according to their individual characteristics.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 31, 2012

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. For example, a B2C firm might use ….

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

JUNE 7, 2012

Is this person the decision maker? To create these metrics, first map out your buying process pipeline – from first contact, for example, to fills out online quote form. Is it the right kind of company? Do they have the right kind of problem? Does our product solve that problem?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. Check out a recent post on Marketing Today website about it.

Planning 100

Planning Work Management Marketing Management Trade Show 100