Remove long-tail
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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? Long answer: Statistical significance measures the certainty of a result obtained from an experiment. Let’s look at an example of a statistical significance metric in action by first calculating the value. You need two-tailed tests in A/B testing.

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Keyword Search Volume: Tools for Estimating Search Volume & Site Traffic

seo.co

This information is gleaned from a sampling of users; it’s often provided from one of many browser extensions that searchers install themselves. As long as the estimates are pulled from the same sources with the same methodology, you should make solid business decisions on the information. Ahrefs Keywords Explorer. Clickstream Data.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

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Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

QuanticMind

For a summary example, say we have a set of 100 keywords and our task is to rank them in order of value. To illustrate these, let’s return to our simplified example from Part 1. Let’s then take a snapshot of 1000 clicks and look at the sample data that results. Frequency: Statistical Significance and The Long-Tail.

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Headline writing: 10 ways to get more eyes on your content

Sprout Social

Below are some awesome examples of benefit-driven headlines from Lauren Pope of G2. Let’s look at some examples. This title from Salon is a shining example of a strong editorial headline using “I.” For example, listicles and list-style headlines are so popular because they naturally reel in readers.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark Consulting

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Now let’s have a little keyword research fun.

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Take Conversant Bio , for example. They sell human tissue samples to researchers who use them for studies that advance modern medicine. We made the recommendation that they stop marketing as a tissue sample company, and start marketing as a subject-matter expert in each disease state," Malone told me.