Optinmonster

FEBRUARY 6, 2023

It’s a long list, so feel free to jump to the section that most interests you. Some examples of digital products are video games, music, movies, apps, and e-books. 42 Best Digital Product Ideas and Examples Digital Product Ideas for Bloggers 1. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Zoominfo

SEPTEMBER 25, 2019

So, we thought we’d share a few of our most memorable outreach campaigns — some that worked, and some that didn’t — and explain what valuable lessons we learned from each one. As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. Let’s get into it!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Lake One

AUGUST 19, 2020

We’ve gathered the most effective account based marketing email examples and will unpack the strategy behind each. ABM Email Example: Gifting. Take this example from Marketo. Does gifting work? Account Stage: In this example, it’s clearly designed to get attention and engage a new account. ABM Email Example: Lunch.

Account Based Marketing 97

Account Based Marketing Email Marketing Examples ABM 97

Hubspot

NOVEMBER 21, 2019

You know the feeling of having a great idea, a brilliant view of how it'll work, but no idea of where to begin to execute it? So, let’s dive into some examples of ecommerce business plans and what goes into writing one using our free template. Ecommerce Business Plan Examples. List and describe your business.

eCommerce 90

eCommerce Template Planning Examples 90

Hubspot

JULY 3, 2019

It also provides a list of company goals that you can keep in mind while aiming to develop an on-brand project. Here’s an example of how the brand statement and background was discussed in a fictional creative brief for Hush Puppies : 2. Include a quick list of competitors with similar product or service offerings.

Template 100

Template Creativity Examples Sample 100

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. TikTok generated around $4.6 billion in revenue in 2021.

Campaigns 142

Campaigns Examples Design Planning 142

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. What Is Sales Promotion?

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. The reason behind the growing popularity of discount codes is simple: they just work. Discount coupons work, and even millionaires like Bill Gates use them, but why do they work so well?

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Optinmonster

NOVEMBER 9, 2021

And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users. Do Exit Popups Work? Yes, exit popups work. But what you’re wondering likely isn’t whether exit campaigns work, but HOW they work. They also helped Crossrope EXPLODE its list by over 900%.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Vision Edge Marketing

JANUARY 30, 2024

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. For example, a financial services company that primarily focuses on investment management might diversify by expanding into the insurance industry.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Unbounce

NOVEMBER 22, 2018

So, to inspire your next not-so-short page, we analyzed five long-form landing page examples below. Here’s our take on why each of these built-in-Unbounce pages work so well. Example 1: American Executive Centers. Why this works: No questions are left unanswered. Example 2: Mr. Rooter Plumbing.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

Zoominfo

SEPTEMBER 25, 2019

So, we thought we’d share a few of our most memorable outreach campaigns — some that worked, and some that didn’t — and explain what valuable lessons we learned from each one. Cookies As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. Let’s get into it!

Paid Content 100

Paid Content Campaigns Examples B2B 100

SmartBrief - Marketing

MARCH 10, 2024

A/B testing provides rapid testing, by segmenting your list into at least two groups, where segment A receives one version of the newsletter and group B receives a slightly different version. The larger the list size, the greater the number of segments. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Zoominfo

JANUARY 21, 2021

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer.

Trends 230

Trends Zoominfo Sample Design 230

Launch Marketing

MARCH 22, 2023

Develop a specific list of questions for the interviews and make sure you are leaving room for the interview subject to elaborate on their answers by asking open-ended questions and not questions that elicit a “yes” or “no” response. You can reference our guide below to find standard sample questions to use. What Was Our Solution?

Case Study 107

Case Study Case Studies Studies Work Management 107

Zoominfo

JULY 15, 2019

Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event.

Activities 246

Activities Brand Identity Branding Sample 246

Customer Experience Matrix

JULY 25, 2020

But feature lists alone are never enough: even if buyers had the knowledge and patience to precisely define their actual requirements, no set of checkboxes could capture the nuance of what it’s actually like to use a piece of software for a specific task. So sample use cases do provide a valuable screening function.)

Work Management 194

Work Management Marketing Management Sample Vendors 194

Zoominfo

OCTOBER 5, 2021

Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. For example, let’s say you want to leverage experiential marketing to promote a photo editing software. Enter, brand activation.

Activities 130

Activities Brand Identity Branding Sample 130

Spiralytics

MAY 1, 2023

Does your company’s Sales, Marketing, and other teams have individual contact lists? For example, fitness companies can have data on customers’ weight or exercise activity, while healthcare companies can have data on customers’ medical histories. Do another sample migration to see if you have fixed the issues.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Webbiquity

JUNE 15, 2021

No wonder building an email list remains a priority for businesses of every type and industry. This guide details what makes for a great lead magnet, and ideas for inspiration to help build your email list. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. What makes a good lead magnet?

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Sharpspring

JUNE 22, 2017

To provide a top-tier experience and drive high ROI from your marketing, segment your lists and target accordingly. . #3 For example, Amazon gets personal with customers across email, social, Amazon Prime, Dash Button, Echo and beyond. Starbucks provides a great example of this. 3 Align Content With Specific Buyer Journeys.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Optinmonster

APRIL 29, 2022

The strategies below work for leads at any stage of the customer journey. Read this list with an open mind and imagine how you could use each strategy for your business. Since this is a long list, we’ve broken it into sections for you based on overall strategy type. Offer Samples. Creative Ways to Generate Leads.

Lead Generation 100

Lead Generation Lead Ranking Generation Lead Scoring 100

Sprout Social

FEBRUARY 17, 2022

Simply put—because it works. These folks voluntarily signed up for your email list and want the insights, tips and deals you share. It’s easier to target several audience lists with customized content to match the interests and needs of each group. You developed email templates for your email lists—can you reuse them?

Template 131

Template Email Marketing Blast Campaigns Planning 131

Hubspot

OCTOBER 31, 2017

To see what I mean, check out these 13 great email examples that cleverly use personalization. 13 Personalized Email Examples You Can't Help but Click. This anniversary email highlights a creative example of a brand using something as simple as a date to provide a standout experience. 1) OpenTable. 2) JetBlue. Oh, JetBlue.

Personalization 101

Personalization Examples Hubspot Amazon 101

Hubspot

NOVEMBER 30, 2016

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. If you're looking for some great examples, you've come to the right place. The 3 Primary Formats for Facebook Ads (With Examples). 4 Components of Successful Facebook Ads.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

nDash

AUGUST 11, 2020

According to an SEMrush report , 40% of organizations outsource their content creation with 53% of that work going to freelance writers. There’s work out there just waiting to be snatched up! Let’s dig a bit deeper into these 6 key components and then look at a few writing portfolio examples. 10-20 Writing Samples.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Sprout Social

OCTOBER 31, 2023

An example of a short-form AI writing prompt is, “Create a social post for Mother’s Day” and for a long-form is, “Write an email introducing (insert: new product) to an existing customer”. For example, “Write a short brand origin story for a social post in the style of Mark Twain.” How do AI prompts work?

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Hinge Marketing

MAY 22, 2023

This year, we’ve also expanded the list of marketing techniques we evaluate to include many of the latest methods. The entire sample represents more than $6 billion in revenue with 49,000 full-time professionals and 2,400 marketing and business development (BD) employees. These are substantial firms. This is a real impact multiplier.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Hinge Marketing

JANUARY 10, 2023

And, as if that weren’t enough, firms are faced with the prospect of working with clients who have increased expectations around digital engagement. This year’s study taps into a robust sample. The sample contained firms of various size ranges, and they do business in every region of the globe. Meet the High Growth Firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

LeadSquared

DECEMBER 7, 2020

It may include advertisements, freebies, coupons, contests, rebates, product samples, and more. For example, a brand may have a goal of 40% revenue growth in the next six months, whose purpose is to: Promote new products or services Gather customer feedback Improve brand awareness. These involve both offline and online campaigns.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Microsoft is also working on rolling out Copilot to SMBs.

Marketing AI 93

Marketing AI Enterprise Management Ethics Sample 93

Martech

MAY 31, 2023

Practitioners working where these fields overlap must keep pace with constant changes and developments. This is not a comprehensive list, just what I’ve recently read and currently listen to. He highlights several examples of the societal damage that has occurred. They’re helpful for a hands-on approach for on-the-job needs.

Work Management 101

Work Management Viral Marketing Marketing Management Cold Calling 101

Convert

AUGUST 24, 2020

If you’re new to email marketing, for example, the goals you might want to focus on are open rates and conversion rates. For example, some industries may have an average of 30% open rates, while others will be much lower or even much higher. Determine your sample size. In this example, the test is for the email hero image.

Sample 98

Sample Open Rate Advertising Benchmark Click Rate 98

Anyword

SEPTEMBER 16, 2022

Put simply, cold emailing is when you send out your work or future services to potential clients/customers. But cold emailing doesn’t always work — especially if you send out a generic email with little to no personalization for the company or brand you are contacting. What exactly is cold emailing? How To Successfully Cold Pitch.

Copywriting 98

Copywriting Template Sample Work Management 98

ClearVoice

SEPTEMBER 15, 2023

Essential Traits of a Marketing Copywriter Hiring a skilled marketing copywriter means you need to look for several key traits in your candidates, including: Strong Writing Skills Your candidate’s writing samples should offer persuasive copy that engages your target audience.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52