SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

Marketo 71

Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

Marketo 52

Marketo Personalization Marketing Qualified Leads MQL 52

Lake One

AUGUST 19, 2020

We’ve gathered the most effective account based marketing email examples and will unpack the strategy behind each. ABM Email Example: Gifting. Take this example from Marketo. Does gifting work? Account Stage: In this example, it’s clearly designed to get attention and engage a new account. It’s not boring.

Account Based Marketing 97

Account Based Marketing Email Marketing Examples ABM 97

KoMarketing Associates

AUGUST 23, 2016

To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well.

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Linkedin Enterprise Management Work Management Examples 120

NetLine

NOVEMBER 1, 2018

For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. With Marketo, marketers can methodically transform marketing qualified leads into sales qualified leads. In Field Details, add fields.

Marketo 45

Marketo Sales Qualified Leads Lead Ranking API 45

Perkuto

MAY 14, 2019

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. With that in mind, here are three tips on how marketers can more effectively use DCRM and Marketo to achieve success. With 40,000 companies and 4.4

Marketo 40

Marketo Tips Enterprise Management Work Management 40

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. There’s no one approach to cold lists that works for every company and every audience. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Hubspot

MAY 25, 2021

Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. Adopting this approach takes work, but this post shares how to get started with Agile marketing by explaining the process, sharing examples, and showing you how to automate your efforts. What is Agile Marketing?

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Planning Examples Work Management Paid Search Agency 96

Zoominfo

APRIL 26, 2022

A venn diagram depicting how Boolean operators work For example, if you were apartment hunting in the West Village and Lower East Side in New York, you might search for “New York” AND (“West Village” OR “Lower East Side”) AND “one-bedroom apartment.” Parentheses Parentheses are used to prioritize certain keywords within a query.

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Zoominfo Work Management Marketing Management Class 130

Martech

MARCH 16, 2022

For example, you might upload your target account list and create a unique conversation with them versus all other visitors. It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. In our recent 2022 study of Marketo users, 49.2%

Lead Scoring 106

Lead Scoring Enterprise Management Work Management Peer-to-peer 106

SnapApp

MAY 16, 2018

While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day. Utilize the power of a static list. Learn more about how to build and use static lists here.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

BOP Design

JUNE 13, 2019

How do you know if a piece of content “works”? The first step is to define what you mean by “works.” For the purposes of this blog, we’ll look at content marketing examples that do one or both of the following: Attract high-quality traffic to a B2B website. Examples of B2B introductory guides: Buyer’s Guide to Content Marketing.

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

SnapApp

MAY 16, 2018

While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day. Utilize the power of a static list. Learn more about how to build and use static lists here.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Bringing the marketing automation process into your team How does marketing automation work?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Zoominfo

MAY 21, 2020

And we’ve got examples. When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. What Is A BASHO Email?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. So buying a massive list might seem like an easy way to maximize reach. But most platforms don’t even allow list purchasing, and for good reason.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Lake One

JULY 28, 2020

Here are some of our top tried and true must-have B2B marketing automation examples. B2B Marketing Examples for Sales Collaboration and Internal Processes. Sales collaboration takes place in a variety of ways, but the most common are some of the marketing automation examples outlined below. What is B2B Marketing Automation?

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Pam Didner

JULY 5, 2020

What are some examples of account-based marketing? However, ABM makes sense when you work closely with Sales. What Are Some Examples of Account-Based Marketing? Before diving into some examples, let’s discuss marketing channels. GumGum GumGum ’s CMO, Ben Plomion, shared their 3 Crazy ABM Campaigns that actually worked.

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Account Based Marketing Sales Management Paid Content ABM 86

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. Let your AI do the work.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. These platforms only work if you take the time to plan and execute based on your complete understanding of the convergence of your marketing goals and your user’s needs.

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Marketing AI Paid Content Paid Search Agency Automation 133

Martech

DECEMBER 6, 2021

Frameworks will help your MOPs team produce predictable outcomes, which in part, allows your team to work more efficiently. Embracing an automation-first mentality will allow your team to focus on hitting objectives and strategic work, which is crucial as you approach maximum capacity. Below, you’ll find an example of a RACI chart.

Resources 93

Resources Lead Scoring Lead Ranking Advertising Agencies 93

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. One other unusual thing: The recipient can choose where to redeem the gift card from a long list of well-known merchants. “It’s so impersonal,” said Steele.

Marketo 101

Marketo Customer Surveys Trigger Marketing Amazon 101

SmartBug Media

MAY 22, 2020

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. Using email in your marketing strategy can lead to powerful impact.

Email Marketing 104

Email Marketing Planning Top of Funnel Marketo 104

Heinz Marketing

MAY 18, 2023

The dynamics usually vary quite significantly by source– for example, a high intent source is likely to close faster, therefore it wouldn’t make sense to lump a low intent source into the same category. For example: original source = event, original source details = the date and name of the event.

Marketing Attribution 95

Marketing Attribution Lead Ranking Paid Search Agency Marketing Automation Services 95

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Source: [link] Now — how can you be sure if this is going to work?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Engagio

NOVEMBER 16, 2023

It’s all about evaluating what’s working and what’s not, finding ways to use an account-based approach to decrease expenses, and sharing the budget burden across aligned teams. Look at what worked and what could be improved. For example, traditional field marketing events can be more focused on targeted customers and industries.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Optinmonster

JANUARY 24, 2024

As Marketo says, “It’s difficult to overstate the importance of maintaining a robust email marketing strategy or the value of the marketing metrics you use to maintain it.” By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 88

Email Marketing Planning Open Rate Click Rate 88

Unbounce

FEBRUARY 11, 2021

Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work. How do we know this works? Far from it.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Martech

APRIL 21, 2023

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Employees can focus on thinking through higher-level problems when automation is working correctly.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Webbiquity

NOVEMBER 10, 2020

Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Offering self-service options tops the list. B2B Buyers Are Getting Younger.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Vidyard

MARCH 15, 2021

Personalized Video Examples 7.1 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? He’s joined by Mat King and the duo break down one of their favorite examples to showcase what a successful personalized video looks like. How to Make a Personalized Video 5.1 Personalized Video Production 5.3

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. Sales automation tools provide in-depth historical data to decide what’s working and what’s not.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

JULY 2, 2020

How Does Marketing Automation Work? We now know what marketing automation is, but how does it work? Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246