seo.co

NOVEMBER 22, 2021

And that’s a good thing because the chances are that all your competitors also have eyes on the same keyword list. And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. And this is how the long-tail keywords come to your rescue.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Webbiquity

MARCH 30, 2021

Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. This crisis response led them to identify several short- and long-term trends. Take Kroll, for example. .” Image credit: Outfunnel.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

KoMarketing Associates

MARCH 22, 2018

If you’re having difficulties identifying keyword targets in a niche market, you could let the search engine do the work for you, instead of conducting time-intensive keyword research. Target Long Tail and Specific Keywords. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Let’s chat about long-tail keywords. Example: “OptinMonster login”. Example: “What is lead generation?”. Example: “OptinMonster review”. Example: “Buy OptinMonster subscription”. Sometimes, less can be more.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” In addition, claiming and optimizing your Google My Business listing is essential.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them.

SERP 80

SERP Long Tail Marketing Dwell Content 80

SmartBug Media

FEBRUARY 19, 2020

Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail.

CPC 105

CPC Cost Per Click Long Tail Marketing Ads 105

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. However, one problem with using tools is you are often siloing your data or exports in different areas like personal computers or the cloud, working against clean governance. Example: Data Cube, BrightEdge’s Keyword Research Tool. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

SmartBug Media

AUGUST 12, 2020

Two common pieces of metadata are the meta title, which is the title of the page that shows up in your browser tab and at the top of the search engine results listing, and the meta description, which is the description of the content on the page, which should be kept to 160 or fewer characters.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. Putting Intent-Based Marketing to Work. Consumer Research Intent.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Navigate the Channel

DECEMBER 20, 2023

To conduct thorough keyword research, consider the following steps: Identify Core Keywords: Begin with a list of core keywords that are directly related to your business, products, or services. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Only B2B

MARCH 10, 2022

Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads. Strategies For Generating B2B Leads That Actually Work. This entails experimenting with several tactics until you find one that works. Step 2: Contacting Potential Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

seo.co

OCTOBER 25, 2023

Start by making a list of what your potential clients type into the search bar. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

APRIL 12, 2022

For example, if the goal is a high conversion rate (for readers to purchase a product or service via your article), you’ll want to make sure to include a specific call-to-action in your SEO content brief and the method by which the reader can convert (link in text, button link, image with link, etc.). Short-tail keyword phrase: grocery store.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. Alternately, what were minor requirements during research may now be more important.).

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Huptech Web

AUGUST 11, 2023

Choose Keywords that Lead to Higher Conversion Rates Wrapping Up Introduction You’ve worked hard for hours to make a beautiful website that shows the world what you have to offer. For example; Who is my target audience? It’s about gaining inspiration and understanding what’s working in your industry.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Brightedge

JANUARY 25, 2021

For example, a pet company brand we worked with has a blog with categories such as “Health & Wellness”, “Grooming”, “Pet Safety”, “Pet Ownership”, etc. Now you should have an Excel sheet with your long-tailed keywords, and their month search volumes over at least the past 12 months, organized into their keyword clusters.

Keywords 64

Keywords Long Tail Marketing Research Content 64

Hubspot

MARCH 19, 2020

SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. If you didn't have a specific content marketing goal in mind before you started reading, pick the one from the list above that's most important to you right now. You can include short-tail (e.g., "AI")

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

seo.co

AUGUST 2, 2022

Writing informative content with the right long-tail keywords, so the site ranks higher on Google. This means that Google shows different listings on mobile phones vs. desktops. Legal reviews also reveal your work ethic, dedication to customer service, and legal knowledge. SEO matters a lot.

SEO 98

SEO Personalization Marketing & Strategy Ideal Customer Profiles 98

seo.co

JANUARY 26, 2022

You need to get more people viewing and clicking on your listings. To understand what Etsy SEO is and how it works, you must start by understanding how Etsy visitors and shoppers search for products. Within seconds, Etsy delivers a list of products that match their input. What is Etsy SEO? Find Your Keywords.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

Paid Search Agency 124

Paid Search Agency Marketing Attribution Top of Funnel Companies 124

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Step 1: Make a List of Topics. Your first step is to make a list of topics you'd like to cover from one month to the next. Then rank this list in order of priority or relevance to your business.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Sprout Social

JULY 1, 2021

The links in the below blog post from Affirm show off an example of using off-page SEO. Because of this long period of time and the different needs of each step, a lot of different content is produced for each stage to entice the potential buyer. Don’t ignore low-volume and long-tail keywords. Low conversion rate.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Brightedge

JANUARY 25, 2021

For example, a pet company brand we worked with has a blog with categories such as “Health & Wellness”, “Grooming”, “Pet Safety”, “Pet Ownership”, etc. Now you should have an Excel sheet with your long-tailed keywords, and their month search volumes over at least the past 12 months, organized into their keyword clusters.

Keywords 52

Keywords Long Tail Marketing Research Content 52

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Just plug in your main keyword, and it will generate a list of related keywords. Here’s how it works: First, track your brand mentions. Don’t forget direct traffic from your email list.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Content Standard

DECEMBER 14, 2020

Embrace Long-Tail Keywords and Natural Language Because we tend to use longer phrases in our natural speech, voice-optimized content makes use of long-tail keywords and conversational language. If not, it’s probably not going to work for voice. ” Namely, the query would be much longer.

Long Tail Marketing 100

Long Tail Marketing FAQ Content Mobile Marketing 100

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. For example, average session duration measures how long users stay on your website. Either bullet points or numbers work for creating TOCs. Why does Google like tables of contents? That’s something Google wants to see.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

seo.co

JANUARY 14, 2024

There are plenty of ways to generate more citations, and when you work with a professional SEO agency, you’ll get access to all of those methods. This means that Google shows different listings on mobile phones vs. desktops. It takes hard work to generate the kind of backlinks you need to rank in the search engines.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Convert

JANUARY 17, 2024

Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer. So start by building a brand others are referencing, including into lists, discussing on social media, etc. Let’s try to figure this out!

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

seo.co

SEPTEMBER 4, 2023

At the top of our website, you’ll see an example of horizontal navigation. As the name of this navigation link style suggests, these links are listed in a horizontal fashion. An alternative option is sidebar navigation, where users can find links listed vertically on the side of a website. Sidebar navigation.

SEO 64

SEO Practices Best Practices Lead Scoring 64

ClearVoice

JUNE 21, 2022

Do you have a list of competitors’ websites ready? . Some may need long-tail content, while others thrive on short-tail. Remember, SEO takes a long time and there are no quick wins. Don’t plagiarize other people’s work. . Don’t work on SEO campaigns sporadically and then stop. .

SEO 111

SEO FAQ Content Work Management 111

Brightedge

FEBRUARY 15, 2022

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. Here are some examples of international search engines: China - Baidu. Work with native speakers for keyword research. Russia - Yandex.

Practices 141

Practices SEO Best Practices Domain 141

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! While it might work, the potential for bleeding is likely. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel.

PPC 101

PPC Work Management SEO Top of Funnel 101

Content Marketing Institute

OCTOBER 30, 2018

Brainstorm to create a list of relevant topics. If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads. In the example, the pillar topic would be content marketing strategy. Google recently announced a shift in the way their algorithm works. Makes sense, right?

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

B2B Marketing Insights - WE

JUNE 8, 2022

Marketers will tell you that creating high-quality content takes a lot of work and getting page views and shares is difficult. Keyword research tips: Research your Competition Use Google related terms in search results for keyword ideas Use SEO tools to help you research keywords Identify long-tail keywords Prioritize your keywords.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52