Anything Goes Marketing

MAY 12, 2007

How can we further optimize our practices to increase the amount of leads we generate? In addition, don't discount leads based on the lead qualification questions you've asked on a web form. What does this mean for marketers and online lead generation? Besides name and email, choose your registrations carefully!

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Anything Goes Marketing

NOVEMBER 19, 2006

Have you created a white paper for your organization in order to generate leads? He uses the gaming industry as an example. For example, why ask for zip code if all you need is state for your lead distribution processes. Do you have any tips that have increased your lead generation using white papers?

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Anything Goes Marketing

JULY 27, 2006

For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. What they don't want to hear is "Call us now for a quote on how we can help you fix your CRM". A even better one is "Are you staying late at night fixing your customer data?"

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Anything Goes Marketing

JULY 4, 2010

It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process.

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Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. Reuse all of your marketing materials in your lead nurturing efforts. Here are my recommendations: Reuse your webinars.

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Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

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Anything Goes Marketing

SEPTEMBER 8, 2008

Here are some examples: Solar Ink (by Solar Winds). Here is an example of their newsletter that contains how to videos on how to fix your bike. For example, does content differentiate based on past products purchased, geography, job title? Tags: lead nurturing email marketing B2B enewsletter B2C.

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Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

NOVEMBER 15, 2009

This post as an example, was written from the product of social media (Twitter). As an example, SiriusDecsions focused on the concept of what they called the Demand Center. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team.

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Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? How do you grow your lead funnel? In the above example, the web visitor gets a reminder via email as to what they downloaded and now they can easily forward it on to other people within their organization.

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Anything Goes Marketing

APRIL 7, 2010

If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. See: Ready to Welcome Your New Leads? Part of this effort is creating a lead nurturing culture in organizations which I’ve outlined here: How To Build a Lead Nurturing Culture Part I.

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Anything Goes Marketing

DECEMBER 15, 2008

The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition. For example, if a person has only purchased one product, they will receive an email that promotes the event associated to that product. Tags: email marketing B2B lead generation enewsletter.

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Anything Goes Marketing

SEPTEMBER 3, 2012

I could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action. I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices?

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Anything Goes Marketing

JULY 18, 2007

Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. You are typically happy to get the leads and you can do this fulfillment yourself. Chad H Tags: direct mail for lead generation. You can also manually decide if the order is worth fulfilling.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). Therefore email opens as an example is not good enough.

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Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

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Anything Goes Marketing

NOVEMBER 11, 2007

Here is an example of what the top of the follow up email looked like (text was changed and the original message was not included): Subject FW: Looking for your feedback Hi Sam, We recently sent out this survey to our most important customers to get feedback on how we're doing. This leads to my next point on subject line techniques.

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Anything Goes Marketing

MARCH 11, 2007

For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. American Express had a successful example: "book a Caribbean cruise and enjoy special o?ers”. For example, email was tied to 90% of closed deals while our live events only accounted for 45%.

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Anything Goes Marketing

JULY 20, 2007

Let's look at the first example from my search on "software integration" from BEA Software: I've highlighted the areas in the image above that I felt are important. Here's another example from Agilent: This landing page does a few things right. For example, there is a "What's new" section.

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Anything Goes Marketing

OCTOBER 8, 2007

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". This was a fairly straightforward B2C transactional example. Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels.

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Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process.

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. Michael is one of the leading authorities on the topic of writing and marketing white papers and has written a simple easy to read book on the topic. Tags: B2B lead generation online marketing.

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Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. For example, the page titles and headers should include these keywords. What does this all mean? You Searched.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. For example, if the topic is search marketing, see what comes up on your blog. Tags: business blog lead generation blogging.

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Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Here's an example: Company X has been a loyal customer for the past 5 years. PS - any examples that you have on setting expectations would be greatly appreciated. This means using images to provide context.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

FEBRUARY 24, 2008

Here are some examples of keywords for Kraft to consider if they go this route: Tassimo Crazy co-workers Coffee in the workplace Bad coffee at work Who hired bob Don't you hate when someone drinks the last cup of coffee at work and doesn't make another pot? I checked out SpyFu which tells you which keywords your competitors are bidding on.

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Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JANUARY 27, 2008

It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles. For example "Chad - check out this great newsletter below. This does a few things.

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Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

DECEMBER 21, 2008

For example if you have a Twitter post such as "New white paper on how to increase ROI". For example, create a feature called "Twitter Q/A". For example, if you are promoting an event in your email, let subscribers know that they they can twit about the event using the hashtag character #. For example #myevent.

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Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. While this is great, also show the fun you're having.

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Anything Goes Marketing

AUGUST 10, 2006

For example, I know that it's really not you Superman that left me a comment. This never goes over very well but may make for a lively discussion but will lead to a short blogging career. For example: DO NOT LEAVE YOUR EMAIL ADDRESS IN THE COMMENT. Don't be lazy. We hate laziness, yes we do. That's what blogging is all about.

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Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. For example, to the above question I responded "Try using your finger to move the arrow" was translated to "Your genius lies elsewhere". For example. That is brilliant!

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. The discussions around web 2.0.

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Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Holy crap batman, it's time to get your recording devices out!

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Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

DECEMBER 12, 2006

I also had a pleasant surprise last week when I found out that Brian Carrol over at Start With a Lead was linking to my blog. For example, some marketers may be worried that their web stats are skewed because of a recent Jupiter report article that says that 58% of their users delete their cookies.

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Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

FEBRUARY 27, 2007

For example, take a look at this AutoPreview: Notice the HTML code that appears. This is not the most appealing as compared to the AutoPreview examples above. For example, instead of having "Join YourCompany at the Miami User Event" you may have an intriguing subject line like "Wouldn't it be great to go to Miami in the Winter?".

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Open Rate Tips Tagging Display 100

Anything Goes Marketing

JANUARY 23, 2007

One of the main advantages as we saw with my father's example above is that YouTube can assist your company as a means to increase your prevalence in search results for your company. Here is an example from a recent Marketing Effectiveness Summit. Tags: lead generation user-generated content Web 2.0. Post it on YouTube!

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Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

OCTOBER 13, 2008

Lead results so far have been pretty good, but conversions are terrible (we have not used any of these landing page designs yet). The picture above is the first example that is provided: Let me preface this as I've been certified by Marketing Experiments in landing page creation.

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Anything Goes Marketing

APRIL 17, 2006

For example, the first 50 people to subscribe to a feed get a $20 gift certificate at Apple.com. For example, if Google was promoting its new space shuttle (an add on for Google Earth), wouldn't it be great to know when the next live demonstration was going to be? Now we're getting creative!

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