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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. B2B Marketing: Facebook vs. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How B2B Marketers Are Scoring Big with Social Media.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Some examples are Coach engaged consumers to design a new tote. All of these examples needed consumers to make customize the message and make it their own then spread it virally. InsideView also tells you who you are connected to in Facebook or LinkedIn. Nike asked consumers to share their inspirational athletic achievements.

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How to Research Target Accounts in ABM

Engagio

Possibly with a specialized research role that does nothing but account profile building (an example of even grater specialization in the SDR function.). Industry media. InsideView. Tier 3 – SDRs are the primary owners of the research, with help from Marketing and various tools. Where to find this information? Blog posts.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Example Solutions: InsideView , FirstRain , DiscoverOrg. Example Solutions: Qvidian , Lattice , Savo , ClearSlide , KnowledgeTree. Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. Tech Solution: Social media monitoring. Example Solutions: HootSuite , Sysomos , Lithium , ViralHeat.

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How to Use Trigger Events for More and Better Leads

markempa

For example, a SaaS company I worked with that sold product management software and discovered a trigger event was when a CEO started publicly talking about innovation. InsideView – a paid sales intelligence platform that delivers triggers in real-time. Trigger events helped this company increase sales conversions by 400%. Conclusion.

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How to Increase Open Rates and Better Engage Prospects

Vidyard

Here are a few examples that our SDRs have come up with: “Would you rather: CRM metrics or Beef Jerky?”. “My Great resources for this are LinkedIn, InsideView, and Google Alerts. Use social media to find out what connections you have in common with prospects. Here’s another chance to use creativity to ramp up your open rates.