What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?
Webbiquity
NOVEMBER 18, 2021
Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? These attributes are not the same as triggers.
Let's personalize your content