Vidyard

SEPTEMBER 27, 2022

To that end, sales enablement teams are always curating the information they receive—product changes, marketing language, new resources—to align with the needs of their sales teams. It’s a constant negotiation of taking in information and packaging it in the language, format, and channel that sales folks will find the most valuable.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

AUGUST 14, 2020

General Services Administration, over 70% of those people will leave a site that lacks accessibility, you could be losing a substantial portion of your traffic. They’re great for viewers without disabilities who need to brush up on the video’s content or skim it for relevant information. When you consider that according to the U.S.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

APRIL 30, 2021

As the examples below show, many sellers’ favorite prop is a small whiteboard. Other prop examples are things like a sports jersey for a client who you know loves a certain team, or a fun sunhat if they work in the travel industry. Some examples: An article or post that mentions them. Learn From the Pros.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

MARCH 4, 2020

For example, showing how to use software, setting up a new device, or explaining a complex topic. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example product video to highlight what goes into creating an effective one. For instance, are site visitors not converting? Demo Video Best Practices 8.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

DECEMBER 3, 2019

Crowdfunding Sites and Campaigns 3.4 They’re an incredibly popular way to take in brand information: 96% of people have watched an explainer video specifically to learn more about a product or service. Psssst: Not sure how to add your explainer video to your site? What is an Explainer Video? Benefits of Explainer Videos 3.

Video Marketing 65

Video Marketing Paid Social Agency Landing Pages Work Management 65

Vidyard

JULY 25, 2019

Let them know you’re thinking of them, and that you want to know if the information you provided was helpful. For example, your video might say: “Hi Ryan, great meeting you last week at ABC Con in Austin. For example, target everybody who watched more than 50% of one of your videos in the past week.

Process 116

Process Video Marketing Sales Cycle Work Management 116

Vidyard

OCTOBER 8, 2020

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Popular free options include sites like YouTube and Vimeo. Namely, ads appear in your videos and the sites will suggest other content to viewers, even when they view a video at an embedded location.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

OCTOBER 25, 2017

Video is impactful to support because it delivers higher informational throughput than legacy support channels like phone, email, or live chat. To really understand the video difference, take the example of helping a customer make a software account change. If not, you’ll need to create this functionality on your site.

Video Marketing 91

Video Marketing Customer Satisfaction FAQ Youtube 91

Vidyard

MARCH 5, 2021

Here are some examples of common use cases for an online video platform: Video Marketing. Content gates to collect viewers’ lead information. Consider whether it has the following capabilities in terms of general distribution and sharing: Embed on multiple platforms (like your website or content experience sites). Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

MARCH 15, 2022

The final video can act as an example for future training. Check-Ins Video is the next best thing to being in person, so use it to stay connected to your team—whether they’re remote or on site. Communicate new messaging, positioning, or product updates via video to clearly articulate key information like the value proposition.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Vidyard

JUNE 4, 2015

That’s because the number of paths that visitors can take throughout your site is a phenomenally large number. If you’re lucky enough to be doing an entire site overhaul, then map out the process you want visitors to follow and build your content and design to influence their behavior.

Video Marketing 50

Video Marketing Planning Marketing Websites Marketing Analytics Tools 50

Vidyard

MAY 18, 2017

The second is once they’ve come inbound, identifying those leads and offering them something that they’re willing to give up their information for, and finally, once they’re a known, identified lead, is nurturing and educating them to get them ready to be handed off to sales. Are your sales reps doing outbound cold calling?

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

JUNE 9, 2017

Determine if you are conveying broad information or if you are trying to impart technical details that your viewer will need to focus on without distraction; this will dictate what kind of music you should use. Examples of good foreground music: Examples of good background music: 2. Example of fresh mix use music: 3.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117

Vidyard

MARCH 21, 2018

EU residents will receive enhanced privacy rights, and those holding their information will have to obey strict rules around transparency and accountability. Look at your website for a simple example. Websites are not geo-restricted so if a user from the EU visits your site and fills out a form you are affected. What Is GDPR?

Work Management 87

Work Management Vendors Privacy API 87

Vidyard

NOVEMBER 5, 2020

Video applications and resumes are effective because they’re still (surprisingly) not that common and they communicate a lot of information very quickly. It combines visuals, audio, and text (via captions) all at once—a higher information throughput, if you will, despite the fact that watching takes less effort than reading.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Vidyard

APRIL 30, 2021

As the examples below show, many sellers’ favorite prop is a small whiteboard. Other prop examples are things like a sports jersey for a client who you know loves a certain team, or a fun sunhat if they work in the travel industry. A fun and eye-catching way to start the video off is by using a prop in the thumbnail of your video.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

FEBRUARY 4, 2020

Examples of Webinars That Get it Right 7.1 The brain processes visual information 60,000x faster than text. These webinars are informal and unscripted. Educational webinars often take the form of a speaker relaying information through a slideshow. Webinar Best Practices 5.1 Build Excitement with Webinar Teasers 5.2

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

MARCH 15, 2022

The final video can act as an example for future training. Check-Ins Video is the next best thing to being in person, so use it to stay connected to your team—whether they’re remote or on site. Communicate new messaging, positioning, or product updates via video to clearly articulate key information like the value proposition.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

The final video can act as an example for future training. Check-Ins Video is the next best thing to being in person, so use it to stay connected to your team—whether they’re remote or on site. Communicate new messaging, positioning, or product updates via video to clearly articulate key information like the value proposition.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

APRIL 30, 2021

As the examples below show, many sellers’ favorite prop is a small whiteboard. Other prop examples are things like a sports jersey for a client who you know loves a certain team, or a fun sunhat if they work in the travel industry. A fun and eye-catching way to start the video off is by using a prop in the thumbnail of your video.

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Vidyard

MARCH 4, 2020

For example, showing how to use software, setting up a new device, or explaining a complex topic. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example product video to highlight what goes into creating an effective one. For instance, are site visitors not converting? Demo Video Best Practices 8.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

APRIL 4, 2014

In this post I roundup six examples of effective CTAs to help you decide which actions you’ll prompt with your next video. Give viewers an incentive to jump over to your site where they can be nurtured (and tracked via your video marketing platform). Give you their information? Get back to your site from YouTube?

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

FEBRUARY 4, 2020

Examples of Webinars That Get it Right 7.1 The brain processes visual information 60,000x faster than text. These webinars are informal and unscripted. Educational Webinars Educational webinars often take the form of a speaker relaying information through a slideshow. Webinar Best Practices 5.1 Chop Up Your Webinars 5.3

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

OCTOBER 3, 2018

Rake in the SEO benefits Unlike uploading a video to YouTube (which gives YouTube all of the search value connected to your content), having a video library for your business means that you can embed videos directly into your site and reap the search engine optimization (SEO) rewards—think increased site traffic. ” Again.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

AUGUST 14, 2020

General Services Administration, over 70% of those people will leave a site that lacks accessibility, you could be losing a substantial portion of your traffic. They’re great for viewers without disabilities who need to brush up on the video’s content or skim it for relevant information. When you consider that according to the U.S.

Video Marketing 65

Video Marketing SEO Guidelines Paid Search Agency 65

Vidyard

MARCH 23, 2021

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. The quick, information-packed videos are immensely popular.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

MAY 8, 2018

5 Video Pitch Examples I’ve rounded up a series of examples from past pitches I’ve done that you can use as inspiration. Video Pitching a Speaker My first example comes from when I pitched our CEO for a big speaking engagement. In this next example, the reporter wrote back, requesting more information on the pitch.

Video Marketing 65

Video Marketing Media Conference PR 65

Vidyard

MAY 8, 2018

I’ve rounded up a series of examples from past pitches I’ve done that you can use as inspiration. Video Pitching a speaker My first example comes from when I pitched our CEO for a big speaking engagement. In this next example, the reporter wrote back, requesting more information on the pitch. ” Woohoo!

Video Marketing 80

Video Marketing Media Conference PR 80

Vidyard

JUNE 12, 2014

For example, B2B marketers need entertaining videos to initially attract customers, and then heavier-hitting pieces to educate and drive leads through the funnel toward an eventual purchase. An Explainer One of the best ways to convey information to your audience is to simply spell it out for them.

Video Marketing 59

Video Marketing Brand Identity Branding Budget Programs 59

Vidyard

OCTOBER 3, 2018

Rake in the Video SEO Benefits Unlike uploading a video to YouTube (which gives YouTube all of the search value connected to your content), having a video library for your business means that you can embed videos directly into your site and reap the search engine optimization (SEO) rewards—think increased site traffic.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 5, 2020

Video applications and resumes are effective because they’re still (surprisingly) not that common and they communicate a lot of information very quickly. It combines visuals, audio, and text (via captions) all at once—a higher information throughput, if you will, despite the fact that watching takes less effort than reading.

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Vidyard

OCTOBER 19, 2017

A pre-roll gate is an interactive event that pops up at the beginning of a video and will prompt the user to enter some form of information, their email address, name, or so on, before they’re allowed to continue watching that video content. The first are pre-roll gates. Getting Product Demos in Front of the Right Eyes.

Top of Funnel 57

Top of Funnel Demand Video Marketing Webinar Metrics 57

Vidyard

JUNE 22, 2015

For example, countless videos could be ranked for ‘how to play guitar’, and yours could drown amongst them. Sitemaps and Transcripts You should also be making sure to tell Google about the videos on your site by submitting a site map. Check out this awesomely informative post if you’re unsure how to do that. (If

SEO 51

SEO Video Marketing Tips Youtube 51

Vidyard

JUNE 2, 2016

That said, while YouTube wasn’t the first site to feature video on the internet, it did change the way video existed online. They’re turning off the external noise, bringing their videos home, keeping viewers on their site, and branding the experience. Here are a few examples to show you why: Lone Wolf Technologies.

Advertising Channels 50

Advertising Channels Video Marketing Ad brokers Youtube 50

Vidyard

JULY 11, 2019

Email addresses are, after all, personal information so you need to give viewers something they’ll find worth the exchange. A content upgrade is an excellent choice for a Facebook Live lead magnet because it provides additional complementary information that aligns with what you shared in your video.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

MARCH 5, 2021

Learn More Here are some examples of common use cases for an online video platform: Video Marketing An online video platform can be used to host videos and measure their impact. In a requirements document, you gather preliminary information like a project overview, use cases, needs, and barriers.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

AUGUST 7, 2015

Build an effective and adaptable lead-scoring model If you want to score leads effectively, you need to build a model that includes profile data (the information your viewer would fill out on a form), and engagement data (how they interact with you and your content). For example, how do leads interact with one product versus another?

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53