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Tony Zambito
OCTOBER 7, 2018
In the form of data and analytics, organizations are hoping to glean informative insights into the purchase behaviors of their buyers and customers. For example, in an engagement study on behalf of a parts manufacturer serving the mining industry, data pointed to a significant drop in certain parts sales over a two-year period.
Tony Zambito
FEBRUARY 28, 2016
For example, in one organization I helped recently, they perceived there were 7 stages for a generalized buyer’s journey of their target customers. Let a buyer speak out on this: “One thing I have noticed is an uptick in emails and information sent to me. They also believed there should be 3 to 4 types of content for each stage.
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Tony Zambito
DECEMBER 2, 2011
Push messaging is clearly still happening through content marketing as one buyer interviewed suggested: “The amount of incoming emails and information nowadays is just too much. Let’s hear from another interviewed buyer: “Some of the sites I’ve visited can be annoying. Way too busy for that!”. .
Tony Zambito
AUGUST 3, 2011
. It is important to look at the track record of experience in having conducted anthropological inspired research and being able to translate into buyer personas that inform on business models, buyer strategies, meeting market or competitive challenges, and adaptive strategies. Involve Multi-Disciplinary Groups. .
Tony Zambito
APRIL 7, 2010
Pick up any business magazine, newspaper, or go to any business information web site right now and the rage is social media, demand generation , marketing automation, email marketing, and a gluttony of other hot topics. You set up your Google Reader and know it is information overload.
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