Everything Technology Marketing

DECEMBER 4, 2009

Concerned about what happens when an employee shares insider information? Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link] Do you hesitate to jump on the social media bandwagon with your company?

Social Media 100

Social Media Examples Media Advertising Channels 100

Everything Technology Marketing

OCTOBER 14, 2009

At this very moment, a member of your IT department is spending time that should be allocated toward infrastructure improvements on the LinkedIn site adding company information – information that might be confidential, or at the very least, not appropriate for worldwide distribution. Think about it.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

FEBRUARY 19, 2011

While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. Remember that social media is all about conversations, and sharing interesting information with people you trust. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

APRIL 8, 2010

Prospects and customers are becoming more sophisticated and better informed than ever before. What are their goals, concerns, what data do they need to move to the next step, where do they look for information? Also add how you want to get your information to your audience - how will they find you.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100