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Not Fake News: 4 Ways to Double-Check Your Sales Data

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presidential election and ensuing claims about what information is factual, and what is … “alternative facts.” Deals are closed with accurate information. You also risk damaging your company’s reputation, and yours, by representing yourself as ill-informed and ineffective. Double-checking the context.

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Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability

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For example, we send out emails from UnifiedMail , Marketo , Intermedia and Sendgrid , so we have to authorize the IP addresses from those senders as DiscoverOrg even though they may be owned or hosted by third parties. To help combat spam email, domain owners register their domains and sending IP addresses with emailreg.org.

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Stitching Intent Data into Your Sales Strategy

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Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. Moreover, I want to know what the different types of sewing machines are – computerized versus mechanical, for example. No one is coming on site.

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How to Operationalize Account-Based Marketing

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Are active in the market for information or a solution. For example, if a high-fit account has three people suddenly spending time on my product pages and I receive a signal that they are searching for “Account-Based Marketing” on the internet — BOOM, I trigger an SDR to start outreach to our target buyer personas.

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Sales Intelligence: What to Expect When You’re Prospecting

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Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Can records be combined? vs. “avenue”).

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7 Quick Wins for Sales and Marketing Alignment

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Modern buyers are just better informed. They don’t need a salesperson for whitepapers or tech specs – all that information is easily available online (and if it’s not – forget it). Fit factors for lead scoring : Firmographic information. Demographic information.

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Why Your 4 Paragraph Email Sucks

DiscoverOrg

For example : Amazon CEO and founder Jeff Bezos is known at his company for sending unnervingly short emails. The truth of the matter is that email started out as a desktop phenomenon — poised as an alternative to direct mail — which had 1 shot to provide as much useful information as possible.

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