Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Finding Tweets using Twitter Search For a small site or blog, the better solution is to search for your domain using Twitter Search.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

JUNE 14, 2011

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. Are there other solutions in this category I have missed?

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

APRIL 29, 2014

An uninspiring repetition of the information we already have. Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

JANUARY 19, 2012

To see SEO benefits from Google+, your site, pages and content need to become part of “Your Audience’s World” on Google+. To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. Promote your site and content to your audience.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Publishing Hubspot is a great example of a company becoming an information source in a category. The problem is, you only see how people respond to your content and your offers.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Hubspot is a great example of a company becoming an information source in a category. The problem is, you only see how people respond to your content and your offers. Publishing.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 18, 2012

Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. B2B advertising begins with the target audience.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

FEBRUARY 16, 2015

Toby shared a number of examples with me, including a marketer that expected more than $1.2 These are extreme examples, but unfortunately mismatches like this are not unusual. These are extreme examples, but unfortunately mismatches like this are not unusual. Underinvesting.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JANUARY 20, 2014

Your site and content represent a tiny fraction of the time your prospects spend online. They visit industry sites, competitive sites and even still talk to peers and read offline! Data from just your site or email is woefully incomplete. Outside of your one small site, the entire Internet is your blind spot.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

FEBRUARY 5, 2013

But when it is misused, even the best information can lead you in the wrong direction. For example, what if you optimized your website content based on the average time spent on site? Yes, market and audience research can be incredibly valuable. Here are four mistakes marketers make when using market research data.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

JULY 19, 2012

Find the Advertising Link Where is the link to advertising info on their site? If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Sites with advertising info buried in the footer are almost always focused on their audience instead of advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

OCTOBER 25, 2012

Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing. ” Here is an example from Light Reading’s homepage: Native Advertising is a relatively new term but it is not a new idea. .” The bar for quality is higher than ever before. Does your content measure up?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

DECEMBER 8, 2011

Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. Monitor Visit your site regularly from your home computer or mobile to see how you are then retargeted. Online Marketers are Creepy , but they don’t have to be!

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Matching the Results House email files, organic site traffic and promotions on your own site will consistently outperform third party promotions. Reaching the Audience Email.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 13, 2012

Here is how to get the same information about Pinterest, even if you aren’t using Pinterest. Who Pins Your Content on Pinterest Today, Pinterest is one of the easiest platforms to track for small sites. For example, you can see all pins from IBM.com at [link]. Subdomains are tracked separately from core domains.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

MARCH 15, 2011

These are the ads that take over a site, blocking access to the content someone was looking for. Diligent marketers see this in the results, with significantly lower engagement and higher bounce rates than other placements on the same site. Check out kikin.com for an example of a browser plugin that limits auto-play audio today.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 1, 2011

Lots of data, but little to no actionable information. The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. For example, a site with high audience quality measures (bottom right box) is reaching the right audience. Then a simple a, b, c.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100