Examples and Information - B2B Marketing Zone

A Guide to Optimizing Customer Communications

Cintell

JULY 15, 2020

And yet despite this, so many organizations rely on outdated or faulty data when crafting their CX strategies—everything from the wrong contact information to inaccuracies around an individual’s conversion potential. The average business risks losing up to 12% of their annual revenue when their marketing and sales teams rely on skewed data.

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Optimization Paid Search Agency Ad Frequency Buyer Personas

5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

MARCH 20, 2015

Ardath made the difference clear, saying “when you consider the information included in some B2B personas, you ask yourself, why does it matter that they drive a red corvette, are married with two kids, and live in an apartment in the city?”. Where do you go for information?” Asking “do you read the Wall Street Journal?

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B2B Marketing Zone

Cintell

A Guide to Optimizing Customer Communications

5 Things Your Business Must Consider About Outsourcing Customer Research

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