Chris Koch

AUGUST 16, 2011

Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Are you making plans for a post-buyer information age? It may seem facile, but social media are the answer. What do you think?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Are you making plans for a post-buyer information age? It may seem facile, but social media are the answer. What do you think?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

APRIL 28, 2014

Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I It becomes extremely difficult for a publisher to sell a Web site subscription when so much is available for free. I know, tell you something you didn’t already know, right?).

Disintermediation 100

Disintermediation Word of Mouth Internet Marketing Cross-Selling 100

Chris Koch

APRIL 3, 2014

I would expect that most other similarly ill-informed, old-fart American Boomers who were raised on other sports like me might say the same thing (Stones fans, don’t look for a “London” team to root for because it doesn’t exist). billion page views last season – an all-time record for the site. More than 36 million people from the U.S.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

JULY 10, 2009

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. It is a natural way to drive traffic back to your site for registration—as long as you have great content to offer. nature of social media means that we should err on the side of less information.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

APRIL 30, 2010

According to a recent survey by ABI Research, 28% of respondents said that they access web sites from their phones at least once per day —up 75% in a year. We can’t simply create an application that links to static website content, for example. An example of this is user groups. The number of smartphones continues to explode.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MAY 1, 2009

For example, the trend towards creating a closed-loop lead generation and nurturing process between marketing and sales is a positive step, but it seems like a bridge across the chasm rather than a true route to collaboration. They try to do it with golf games or off-site team-building exercises.

B2B Thought Leadership 100

B2B Thought Leadership Cross-Selling B2B Sales Thought Leadership 100