Biznology

JUNE 8, 2018

But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Biznology

MARCH 25, 2019

If you’ve tried just about every trick in the book but your site still isn’t showing up on the first page of Google, it’s most probably because there’s still room for improvement. Look at the sites that are currently ranking at the top. For example, “ how to make slime” or “ why are dolphins so smart.” For example, YouTube.

SEO 151

SEO Planning Lead Ranking Lead Scoring 151

Biznology

AUGUST 9, 2017

Take, for example, an experience I had with Thule recently. What’s easy to overlook–I certainly did when I first looked at their site–is that they aren’t doing the selling. In fact, what you do can be a great support to them. They make racks and accessories to haul toys around attached to your car–bikes, canoes, and kayaks, mostly.

Marketing Websites 133

Marketing Websites Paid Search Agency Contact Marketing Marketing Prospects 133

Biznology

DECEMBER 27, 2019

As per Rita Gainley, a marketing blogger, “you can use the opportunity of sending this email to tell them what’s next sales-wise, show them what your new content is that they could be interested in, and give them more information about your business and social media channels.”. The Topic Workflow or Download Email. The Lead Nurturing Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

FEBRUARY 19, 2019

Let’s start with a definition: Website architecture is the way we organize our content and create navigational controls to encourage site visitors to engage with the information of greatest value to them. More succinctly, website architecture encompasses site structure, interface design, usability, and user experience.

Marketing Websites 136

Marketing Websites Sales Qualified Leads Top of Funnel Organic Leads 136

Biznology

MAY 1, 2018

As a result, companies too often make up their social media marketing as they go along, ad hoc, reacting to content and information and updated they get as they get them, tactically instead of strategically. Instead of a patron Saint’s name, there’s national beer day on April 7th and national jellybean day on April 22nd, for example.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

DECEMBER 11, 2019

According to Backlinko , sites with a domain name that starts with a keyword rank higher than those that don’t have a keyword. Would you rather buy from a site called BuyGreekFood.com or TastesOfGreece.com? Keep it informational – let audiences know what your website is about. Exact-match domain keywords may harm your rankings.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

JANUARY 2, 2018

The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.” This is good for the site. This is good for search. This is good for you, too.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

MAY 19, 2020

Keep informed on the latest developments. If you want to ride out this wave with stable cash flow, you have to stay on top of the latest information and developments in order to predict just how much damage the pandemic will cause to the global market – these insights will help you stay flexible and adapt quickly to various changing trends.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

Biznology

MAY 29, 2020

Bad guys have come up with all kinds of scams and ploys preying on interest in information and remedies. Scammers cumulatively created over 35,500 unique websites related to COVID-19 in the last month according to Atlas VPN research , Some of these sites tried to swindle money by selling masks, hand sanitizers, or even virus testing kits.

PR 104

PR Phishing Cross-Selling Best Practices 104

Biznology

AUGUST 16, 2019

Data Informs Competitor Research. The way your prospects use keywords in search engines, the pages they’re coming from as they navigate to your site and the products they ultimately end up buying from competitors all add up to a considerable amount of potential competitor research. take to the internet to conduct research.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

JUNE 29, 2020

Billions of people around the world use and interact with e-commerce sites every day. In combination with Artificial Intelligence (AI) technologies, you can use big data in your e-commerce site to generate activity you never before thought possible. In the process, data is accumulated at levels never before possible.

Marketing AI 104

Marketing AI Top of Funnel Customer Satisfaction Amazon 104

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. For example, if you realize that 81% of B2B purchase cycles start with a web search , then you probably invest in SEO.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. And only through example can today’s more modestly-sized marketers realize the insight Big Data can bring to their corner of marketing. But what about content with the product brand directly?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

OCTOBER 1, 2018

When your data is shared through the cloud, your workers can access the information they need from home, so you can save money on office expenses. For example, mobile apps are a great way to connect with customers and streamline transactions. For example, it can take care of email marketing, social media management, and analytics.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

FEBRUARY 19, 2020

Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. For example, LUSH is a cosmetics and personal care brand that proudly advertises how it does not engage in animal testing. Make the characters so rich and detailed.

Buyer Personas 104

Buyer Personas Business Touchpoints Paid Search Agency 104

Biznology

MARCH 13, 2017

These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. It just takes one great image or video to capture a person’s attention and convince them to follow your brand and willingly give their information through future messaging.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Biznology

JANUARY 5, 2018

For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city.

SEO 192

SEO Guidelines Mobile Marketing Paid Search Agency 192

Biznology

NOVEMBER 12, 2018

You can program your chatbot to suggest purchases based on the pages and browsing history a visitor has while on your site. For example, on a clothing website, you might ask gender, and then style, color, or size preferences to then make customized suggestions based on the information gathered. Benefits of Chatbots.

Marketing Websites 146

Marketing Websites Aggregators Opt-out Opt-in 146

Biznology

NOVEMBER 2, 2017

The Sniply content curation tool lets you brand any piece of content you share with a floating custom CTA you can use to direct anyone back to your site. For example, you may curate content from your favorite industry influencers or follow insightful blogs to share with your social media audience. This one is a game-changer.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

OCTOBER 17, 2016

Often times, it can look totally different from the rest of your site. This does not instill confidence in your buyer if, all of the sudden, the page that asks for their payment details and personal information looks different than the rest of the site. Use the tools that your SSL certificate provides you with.

Optimization 80

Optimization Tips Privacy Policies Conversion Rate 80

Biznology

JULY 11, 2019

Providing too much information can be worse than not enough. For example, if your marketing efforts include information that is surprising or attention-grabbing, you may get a large lead list, but they may not be interested in your product— they may just be driven to the site by the shocking information.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Biznology

JULY 15, 2014

In a world of “splogs” and illegitimate sites, Google and other search engines are starting to rely on the length of registration as an indicator of intent. Most illegitimate sites only register domains for a year or less. This information is provided free of charge to the public. Private Registration of Domain Names.

Domain 80

Domain Marketing & Strategy Lock-In Tagging 80

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). For example, in IBM we have a tag for all of our pages called the Subject tag. For example, we have something called the web segment taxonomy. Conclusion.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

MAY 14, 2014

You’re not going to get very far figuring out whether your site works if you haven’t painted a pretty detailed picture of what “working” looks like. You’re also not very likely to build a successful site without defining your goals at the outset. Unless your site is an ecommerce site, chances are you’ll need to track interim metrics.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

FEBRUARY 19, 2018

Instead, the site was a sort of collage of generic language, pretty but uninformative images, and links to “assets” like case studies and videos. What you’ll find instead is straightforward, informative content. The target audience, apparently, was people who already understood the product.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

APRIL 11, 2016

For example, if they’ve found you because you’ve promised a better mousetrap, the page they land on had better be all about that mousetrap: how it’s better, why it’s better, and the impact it will have on their lives. Of course, some will take the valuable information you’ve offered and you’ll never hear from them again.

Top of Funnel 80

Top of Funnel SEO Digital Marketing Funnels Peer-to-peer 80

Biznology

DECEMBER 16, 2016

But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. And if you can’t answer me within a few minutes, chances are that’s all you have.

Content Marketing 80

Content Marketing Content Statistics Traffic 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Add similar offers throughout your site, varying the deal to suit the surrounding content.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

APRIL 19, 2019

In addition to more employees working remotely, in-house employees are spending more time working off-site, and these numbers are rising. Also, the report shows that 90% of surveyed CEOs trust their remote employees with sensitive information. Employees must also remain aware of their connection status when working on shared networks.

Enterprise Management 99

Enterprise Management Work Management Practices Software 99

Biznology

JULY 17, 2014

In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit. Leverage Information from Competitor Analysis. During the competitor analysis you should have compiled a list of sites that are currently linking to your competitors.

Link Building 80

Link Building Ad Building Analysis Marketing Prospects 80

Biznology

OCTOBER 26, 2017

Product information errors. However, even the most tolerant, patient, and reasonable customer is likely to bounce—and never return—when e-commerce businesses make product information errors. Like administrative gaffes, product information errors are 100% preventable, which is why they enrage customers.

Fulfillment 106

Fulfillment Order Touchpoints Buy 106

Biznology

DECEMBER 28, 2016

Need some examples? AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site. Here are 11 inspiring case studies of digital transformation.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

OCTOBER 8, 2012

Look for a hosting service that provides enough bandwidth to support site pages, the types of media you’re planning to use and the amount of traffic you’re expecting to get. Without this, your site is likely to go down without warning. If you’re a cookie company in Vermont, for example, don’t just optimize for “fresh cookies.”

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Biznology

JUNE 8, 2017

When you open a book, for example, you read it end to end, ceding the control of the story to the writer. And they piece their journeys together at multiple sites from multiple providers. Brands that lead with unbranded information build content marketing experiences that work.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

NOVEMBER 9, 2015

Recent surveys have shown that over 80 percent of new-car and almost 100 percent of used-car customers now begin their journey online, meaning that dealers have lost their role as the primary source of basic product information, as well as their power over the information shared and its ability to influence the customer.

Word of Mouth 80

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 80

Biznology

MAY 16, 2014

These are people who are actively seeking out information, products and services your website can provide. Find the types of sites that attract members of your target audience or are of interest to them. Consider your buyer persona and the types of sites they would visit. Identify Influential Sites/People. Majestic SEO.

Link Building 80

Link Building Analysis Ad Building Lead Scoring 80