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ANNUITAS
JANUARY 30, 2024
They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.
ANNUITAS
OCTOBER 31, 2023
Examples include saving time on administrative activities within your marketing automation platform (MAP) or customer relationship management (CRM) system, or shortening the time it takes for a sales or customer success team member to gather talking points to support an upcoming customer conversation.
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ANNUITAS
FEBRUARY 3, 2022
Just because you’re selling a product that prioritizes the digital workplace, for example, doesn’t mean you should go all-in on Millennial-friendly messaging. For example, research shows that Millennials spend more time in the research phase (followed by Gen X, then Baby Boomers). Go deep with your research.
ANNUITAS
SEPTEMBER 24, 2020
For example, if you have technology-averse prospects who need reassurance about the level of care they’ll receive, the quality of the experience they’ll have, and their rights to privacy and security, that’s important to understand. Build trust by providing valuable information about privacy, patient experience, efficacy, etc.
ANNUITAS
JUNE 9, 2016
Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind. For examples of how to utilize triggers in marketing content, read the evergreen post by Velocity Partners.
ANNUITAS
SEPTEMBER 22, 2015
As I wrote last summer, “…with everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.”.
ANNUITAS
MARCH 19, 2020
Below is a list of Closed Won Elasticity averages across our diverse range of B2B clients (spanning healthcare, financial services, media and information, life sciences, and high growth tech companies) ordered from most effective to least effective: Average Engagement Channel Closed Won Elasticity — B2B Demand.
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