Trending Sources

20 Examples of Social Proof in Action


The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products. 20 Examples of Social Proof in Action. Score.). What Is Social Proof?

4 Examples of Content Curation Done Right

It's All About Revenue

Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results. Rather than relying on the company’s website, Verne Global launched a news and opinion site: Green Data Center News. Digital information is naturally part of the mix. Verne Global data center.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform. However, I think the majority of the company’s successful on this social platform is due to their ability to find and share information that will resonate well with the audience. Ernst and Young. Adobe.

5 Of the Best Data Visualization Examples from Content Marketers


In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Think with Google produces a ton of great information aimed at helping marketers make sense of the world. Take the following example, which illustrates the dramatic rise of SlideShare usage in just two years.

B2B Marketing Trends for 2016

For example, if in the IT market. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. great example is Moz’s Web Developer’s SEO. the most shared content on the Moz site this year by some margin. B2B Marketing. Look for.

13 Examples of Super Skimmable Content


One of the barriers to getting your work read and widely shared in the age of information overload is time. While there are many ways you can format your long-form content to make it more digestible, we've put together a list of sites that are doing a particularly good job of adapting their content for skim-readers. 13 Examples of Super Skimmable Content. 1) DigiDay. When Inc.

3 Examples of Brands Doing Real Cross-Channel Marketing

It's All About Revenue

If a prospect has shown interest in a specific product, they shouldn’t have to repeat this information over the phone. For example, Vivint, a home security and automation provider, re-targets callers who didn’t make a purchase with a targeted offer. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. But it’s not all doom and gloom.

Optimizing your site information architecture (IA) for Panda


In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

Sites 30

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. have a running list of about 10 sites that I typically use as examples. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. And what examples have I missed?

B2B Marketing Trends for 2016

For example, if in the IT market. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. great example is Moz’s Web Developer’s SEO. the most shared content on the Moz site this year by some margin. B2B Marketing. Look for.

5 Examples Of Exceptional B2B Case Studies


It requires negotiation on the type of information that is disclosed, which is tough in B2B because creating detailed success stories often requires sharing sensitive data or information. For example, SOASTA uses a menu bar to filter case studies by industry. You can also filter by content type, for example white papers, webinars, studies and etc. Click image to enlarge.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by , your brain “wasn’t designed to handle the amount information they’re currently processing.” Here are some tips from the infographic that can help you combat stress and digital information overload: Set only a few times per day to check email. Consequently, accuracy drops considerable.

RSS 110

How and Why To Set Your Site Up for Google’s Rich Answers


Most of them fall into one of three broad categories: Answers provided by Google: These are shown at the top of web search results, and are often public domain information. 2. Here’s how the percentage of rich answers has risen between two studies Stone Temple did last year: Should site owners worry about rich answers? Google often tests rich answers from different sites.

Sites 93

15 Examples of Great Mobile Website Design


According to a Search Engine Land article about the update, there will be "no degrees of mobile friendliness" -- your site will either be judged as mobile-friendly. 15 Examples of Great Mobile Websites. 1) Shutterfly. When you arrive on their mobile site, you''ll see the menu items have been enhanced into large buttons at the bottom half of the screen. or not. That''s it.

10 Examples of Captivating Data Visualization


Get inspired by 10 examples of data visualization that communicate interesting information with both style and substance. 1) The Daily Routines of Famous Creative People. Using information from the book Daily Rituals by Mason Currey, the site showcases the daily schedules of famous creatives broken down by time and activity. Enter data visualization. What do 184.5

B2B Marketing Trends for 2016

For example, if in the IT market. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. great example is Moz’s Web Developer’s SEO. the most shared content on the Moz site this year by some margin. B2B Marketing. Look for.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon  and eBay , and/or standalone ecommerce sites. It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium.

9 Genius Examples of Empathetic Content Marketing in Action


And this type of content is much easier to create when it's informed and driven by empathy. Genius Examples of Empathetic Content Marketing in Action. 1) LUSH. How to Do It , provides a ton of information on all aspects of native advertising, which is one of LinkedIn’s enterprise marketing services. Content Type: Interactive Site. Not sure what that looks like?

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

Here is an example that doesn’t make the grade and what B2B marketers can learn from it. How it Started: Discovery In December, I received a Burpee seed catalog with an insert promoting , a site promising a community of gardeners as well as tools to keep track of your progress. Take the time to make certain your information and advice is correct.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. For example, some niches may still be devoid of helpful content, representing a ripe opportunity for a marketer. One example of this is the site SoulPancake.

12 of the Best 'Contact Us' Page Examples You'll Want to Copy


For most companies, it's typically one of the most-visited site pages. Include an email and phone number so visitors can quickly find the right information. Below, we've curated 12 examples of some of the best 'Contact Us' pages out there. 12 of the Best 'Contact Us' Page Examples. 1) Tune. They also show their general contact information in a fun way, too.

UPDATE 16 Examples of Awesome Email Marketing Campaigns


So to ensure you're sending modern emails that warrant some of your recipient's precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. 16 of the Best Email Marketing Campaign Examples. 1) PayPal. There are a couple things we love about this email example from PayPal. Did you see that? Did you see it move? 10) Bonobos.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.

How to Write a Great Email Signature: 9 Tips With Real Examples


So if you're just putting your name and a point or two of contact information in your signature, you're not taking full advantage of the opportunity to connect and engage with the people you're emailing. Jamming your signature full of links and information is just plain spammy and self-promotional.). Good design is all about presenting your information in an easily digestible manner.

29+ Actionable Content Writing Tips [+Examples]


Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Source:   AOL.

15 Examples of Brilliant Homepage Design


Get ready to learn about excellent homepage design through these 15 real-life examples! Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More." The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information. Why it's brilliant: The Box homepage is a great example of using strong visuals and copy.

5 Amazing B2B Examples of Interactive Content


Amazing B2B Examples of Interactive Content. 1. The web-based interactive infographic allowed for easier navigation, but also provided more detailed information in downloadable forms within each section, allowing users to dig deep if they needed. When interactive content is at its best, it is both engaging a user with entertainment and information, but also learning about that user.

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

So I promised Michele that if she posted something about this on one of my favorite storytelling sites, Slideshare, that I would write about it and embed her slides. Take the globe paperweight pictured above for example. Create content that informs, entertains, and provides value to your audience. ” Have you ever heard that line? That is until I met Michele Miller.

11 Pricing Page Examples To Inspire Your Own Design


To help inspire you, we found 11 of the best examples of pricing page design. Download more awesome website design examples here, and get tips for making yours great, too. 11 Examples of Great Pricing Pages. 1) Box. Box's pricing page is informative, intuitive, and attractive -- starting with that hero image right at the top of the page. Check them out. Cancel anytime.".

Price 43

Enhance your Site's Content with Microformats

Confluent Forms

It is time to become aware of the place microformats have in your site structure. As their use increases, those sites without the additional information accuracy gained though microformatting may find themselves falling behind in search results and clickthroughs. The address element makes for a good example. The microformatted address is good, but limited.

Sites 53

8 Brilliant Landing Page Examples You Need to See


Take form length for example. So if you''re looking to up your landing page game, it''s helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Still, these examples have some of the best combinations of those nuanced landing page elements I''ve ever seen. Take the example below from Landing Pages

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You


Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. I’d like to say we’ve come a long way, but really? Below you'll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. 15 Stunning Examples of Visual Storytelling. 1) Modcloth.

7 Creative Content Ideas for Your Ecommerce Site


If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads. That’s why they have their Target awesome shop, with information about the most popular items on Pinterest. Ecommerce

7 Inspiring Examples of Omni-Channel User Experiences


fashion retailer that’s fusing their ecommerce site, mobile app, and brick-and-mortar stores into a simple shopping experience. If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. The more technology advances, the more it's integrated into our daily lives.

Link building basics: site audit


In this segment of my link building basics series, I will cover performing a site audit at the start of a link building project to set yourself up to be effective. The first step during the site audit process involves searching for potential linkable assets. Some examples include: Blogs/Blog Posts. These are sites where a positive relationship already exists. Ebooks.

7 Examples of SaaS Companies with Exceptional Marketing


But all of them are amazing examples of what can happen when you get creative with your inbound strategy. This information feeds into the development of its five job packages: observe, acquire, engage, learn, support. Pricing, sign-up and trial information is front and center — making it a no-brainer to find. Who doesn’t love a good story? The characters. The surprise endings.

4 Attention-Grabbing Examples of User-Generated Content in Ecommerce


While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact). Shows Real Products on Real People. MVMT Mixes UGC and Product Pictures. Takeaways. Ecommerce

How Publishers Can Increase Time on Site


One metric in particular that is particularly indicative of overall reader engagement, is time on site. Why Time on Site is Important. We’ll start with an example. But then you take a look at your average time on site, and it’s around 55 seconds. So, while overall traffic indicates top-of-the-funnel strength, time on site is indicative of middle-of-the-funnel health.

10 Excellent Landing Page Design Examples


If you answered “Yes” to any of these questions, then read on to see 10 excellent landing page design examples that I have hand picked just for you! Example 1: Instapaper. Example 2: Intercom. Example 3: Media Junction. The inclusion of an eye catching video (which you can’t see in the image below, but go to their site and check it out). Example 4: Wistia.

The 20 Best Sites for Wasting Time on the Internet


20 of the Best Sites For Wasting Time on the Internet. 1) WaitButWhy. His writing style is the perfect mix of informative and humorous -- making topics like the Fermi Paradox (the what?) For example, in their "Big Questions" section, they tackle weirdly intriguing questions like why shells sound like the ocean and why yawns are contagious. We have a few better ideas. Puppies.

Sites 45