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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. Brand Reputation.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. signs when they’re just trying to access needed information.

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? For starters, most examples of gamification in business are interactive. Let’s look at some examples of how you can bring it into your own marketing campaigns. Here are some notable examples: 1.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

For example, “customer service best practices” returns 590 monthly searches versus “service best practices” with only 30. Google itself warns against it with this example: “We sell custom cigar humidors. For example: “customer service” vs. “customer service best practices” or “what is customer service?”

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Visitors can register to the site to follow particular authors and content categories, and bookmark articles to read later. Every article contains useful information without pushy sales messages.

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge. Red Hat, for example, begins every meeting discussing four key performance indicators (KPIs). Global SEO: User-focused SEO frameworks can guide content creation across different sites.

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