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Email marketing 101: The five basics

Martech

adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. Include your full name, title, company name, and contact information.

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). What if you’re choosing a CRM system today?

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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. The Chatter group that Salesforce set up for Dreamforce itself struck me as a perfect example: it was filled with largely irrelevant noise that made it nearly impossible to see the useful information.

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Oracle Fusion Marketing reduces the role of traditional CRMs

Martech

. “Salesforce automation has left sellers behind and has become about salesforce automation,” said Nate Skinner, Global SVP of Marketing for Oracle Advertising and CX (referring to CRM across the board, not just — but clearly including — Salesforce.com). “Very few traditional CRM systems actually help sellers sell.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The ad below from CRM giant Salesforce.com is an exception. Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. Here are the two key reasons why I think that is: 1.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. Salesforce.com. From the group introduction: Salesforce.com. eMarketing Association Network. Search Engine Land.

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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Adobe Experience Cloud Blog

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. It's more meaningful to produce a few very high quality leads, delivering them to reps in a way that reduces information overload and improves lead-response time.