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The Straightforward Guide to RFIs

Hubspot

In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? What does RFI mean? An RFI or Request for Information is an educational tool used by procurement teams to understand the options available for solving a problem or completing a task. RFI vs RFP.

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Questions to ask vendors before buying a customer journey orchestration solution

Martech

For example, if you seek to harness the data coming from your call center, make sure to ask vendors about their capabilities in this area, and their ability to perform sentiment analysis on the conversations happening in that channel. The MarTech website is a great resource for advice and information on vendors.

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24 questions to ask ABM vendors before signing the contract

Martech

For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs.

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Cleaning up the confusion in marketing ops job postings

Martech

Identify prerequisite steps to realize medium and long-term ambitions Example: Improve data hygiene Example: Implement knowledge base for AI-driven tools to use Serve as an internal technical consultant to the marketing department Help identify strategies to meet needs (buy vs. build, right-size contracts, etc.)

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[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. However, the authors note that the methodology described in the book can be used for selecting any information technology.

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The Secret Tool You Can Use to Close Way More Deals

Hubspot

But if not, they should be able to tell you who has the relevant information. For example, if a stakeholder previously acted as a champion for one of your competitors, it’s important to bring them into the fold early. Process-Related Questions. Who’s responsible for buy-in? And don’t forget about potential detractors.

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30 questions to ask a digital events platform vendor

Martech

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its DEP needs. For example, can I see whether a person watched a session to the end or whether they stopped after the first two minutes?)