Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Marketing AI 109

Marketing AI Process Lead Ranking Analysis 109

Biznology

NOVEMBER 18, 2021

But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard.

Content 104

Content Enterprise Management Privacy Training 104

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. signs when they’re just trying to access needed information. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. The Kanban board is a visual tool representing your process and the work items that pass through your workflow. Faster flow = healthier process.

Planning 270

Planning Examples Work Management Paid Search Agency 270

Webbiquity

FEBRUARY 16, 2021

This means that the process is non-linear, so companies should have many ways to show off the importance of their products and services to encourage each participant to make the right decision, and Instagram supports that. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Contently

FEBRUARY 16, 2023

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? For starters, most examples of gamification in business are interactive. Let’s look at some examples of how you can bring it into your own marketing campaigns. Here are some notable examples: 1.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Inform stronger business decisions The insights in a competitive analysis report can inform stronger business decisions across departments such as product, marketing, procurement and others.

Analysis 92

Analysis Marketing AI Examples SWOT 92

SocialPilot

JANUARY 29, 2024

The process of influencer marketing is a gamble that can work wonders when played right. Leveraging the power of influencer outreach is a long, step-by-step process. Examples : [FirstName] + [YourCompany] = Collaboration? Examples: This collaboration could help both of us to reach new audiences and grow our online presence.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

JULY 18, 2023

In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. But it is important to define success early in the process. For example, ask them: “What would you like this site to do for you?” Tools are stupid.

Planning 91

Planning Process Marketing Websites CMS Development 91

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide? What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. For example, a competitor call-out presents an opportunity for your brand to intervene. For example, Sprout’s Smart Inbox provides a real-time, up-to-date list of all of your social interactions. The problem?

Social Media 123

Social Media Tools Campaigns Media 123

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. As Porter emphasizes, “Companies are successful because of people, processes, data, technology and content.

Planning 147

Planning Enterprise Management Peer-to-peer Advertising Agencies 147

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. These offer qualitative insights into the buying process.

CMS Development 102

CMS Development Examples Touchpoints Work Management 102

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. For more ideas, read our posts on how to write perfect welcome emails and the best welcome email examples. Here are a few ‘aha’ moments examples that you may have experienced personally: With Airbnb, it was making your first booking in an exotic destination.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Use data-informed equality goals to improve profitability and productivity Data provides a solid foundation for leaders to identify gaps in DEI policies, measure progress, and make informed decisions. This informed data practice is not only good for morale and culture, it’s also good for business. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. Sales prospecting is the first step in the sales process. Lead generation typically involves creating content and experiences that capture potential customers’ attention and contact information.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. We’ll also discuss how exegraphic data can help integrate the two processes, allowing you to focus more time and energy on developing high-quality leads and closing more deals.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

BOP Design

DECEMBER 27, 2022

In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Here is an example of a case study HubSpot created: [link]. Downloadable content offers run the gamut from guides to checklists to white papers to example summaries and costs. HubSpot’s Case Study. What makes this content offer great?

B2B Marketing 99

B2B Marketing Examples Content Marketing B2B 99

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example. Showing them] it’s meant to be an iterative process versus prompting AI and using the initial response as your final product,” she says.

Marketing AI 111

Marketing AI Examples Lead Scoring Lead Ranking 111

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Boil your message down to a short, informal video message and let the world see it. Here’s an example from the International Center for Journalists , a nonprofit organization thanking its donors.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Salesforce Marketing Cloud

DECEMBER 12, 2023

” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. Example: Williams-Sonoma, Inc. Those should inform your hiring decisions, rewards, and strategic plans. What you’ll learn: What is a customer-obsessed culture?

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Amidst this sea of information, the headline guides readers to the content that matters most.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Vision6

APRIL 19, 2023

Examples of anniversary emails 1. An excellent anniversary email example is Grammarly’s birthday email, which offers a discount and highlights the user’s writing accomplishments with the app. That’s why pre-built templates are essential to simplifying the process. How to set up anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

SalesIntel

NOVEMBER 14, 2022

Sales is more than a transaction; it is a process and an increasingly personalized one. Here are 5 examples of essential qualifying questions that go beyond the basics to get you the information you need in order to decide whether to move forward. Who else might be involved in this process?”. So, what about beyond that?

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

Rev

APRIL 19, 2023

While they are related, sales prospecting is a more focused and targeted process that involves finding potential customers who may be interested in your offer. Lead generation, on the other hand, is the process of finding potential customers who may not be actively looking for what you offer but are still a good fit for your business.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

ClearVoice

JANUARY 8, 2024

So many questions, and it’s crucial that you have the right data to inform your decisions. For example, if your goal is to increase revenue, your KPIs may include metrics related to customer acquisition , sales performance, and lifetime value. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. usage rights) to streamline workflows while eliminating time-consuming manual processes.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

ClickZ

AUGUST 20, 2020

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. In any evaluation I conduct, I typically kick-off with a RACI (Responsible, Accountable, Consulted, Informed) outline. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Litmus

NOVEMBER 16, 2021

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy? Perhaps the most useful information you can glean from Litmus Email Analytics is device data. Dark Mode usage.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96