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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. Red Hat, for example, begins every meeting discussing four key performance indicators (KPIs).

ROI 116
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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

For example, “customer service best practices” returns 590 monthly searches versus “service best practices” with only 30. Google itself warns against it with this example: “We sell custom cigar humidors. For example: “customer service” vs. “customer service best practices” or “what is customer service?”

Keywords 105
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A Peek into SmartBug's On-Site Business Training Workshops

SmartBug Media

Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business. What Types of On-Site Business Training Workshops Does SmartBug Offer?

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Site Navigation: Why it Matters for SEO & How to Optimize

seo.co

Site navigation seems like something you shouldn’t have to think about, but its importance to search engine optimization (SEO) is often underestimated. Your main goal is to present certain information to your customers, so it’s easy to get lost in thinking that it doesn’t matter how you structure that information.

SEO 98
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How to Nail Interactive Presentations, According to HubSpot Experts

Hubspot

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 92
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90 Game-Changing Headline Examples to Boost Your Click-Through Rate!

Optinmonster

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Amidst this sea of information, the headline guides readers to the content that matters most.

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Boil your message down to a short, informal video message and let the world see it. Here’s an example from the International Center for Journalists , a nonprofit organization thanking its donors.