Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Oracle, for example publishes a Software Investment Guide to help prospects’ decision-making. Add similar offers throughout your site, varying the deal to suit the surrounding content.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

NuSpark Consulting

DECEMBER 18, 2011

There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. But again, this information is tied to a company visit; not a user visit.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Martech

JUNE 27, 2023

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. What is the purpose of your site? B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Let’s begin.

Marketing Websites 93

Marketing Websites Marketing Management Peer-to-peer netFactor 93

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40