KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. It states that only a small amount (the ‘tip’) of information is available or visible when the ‘real’ information or bulk of data is unseen, deep down in the water. Create KPIs and Measure Outcomes. So don’t stop at MQL.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The top three tactics that contributed to this success? Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Pawan Deshpande (Curata) - CEO of Curata.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

FEBRUARY 9, 2016

Informative. Categories of B2B video, with examples: Branding and Corporate Awareness. One of my favorite brand-centered videos is the example below from DEWALT. Marketo: What is Marketo? Sometimes we like a few laughs with our information. Deeper understanding can lead to higher satisfaction.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

AUGUST 3, 2017

For example, differences are reflected in marketing spend. As a result, it’s important for B2B marketers to ensure they are getting the right information out to their audience. Longer Sales Funnels. Sales funnels and buyer purchasing journeys are entirely different for B2B and B2C organizations.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Marketing Budget 120

KoMarketing Associates

APRIL 19, 2016

Qualities of this visitor: Before we go any further, these visitors are not interested in being pitched by sales. The more sets of eyes this material draws, the better your chances are of turning one of these visitors into a “hot lead” down the road. Stage 1: Brand Awareness.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120