Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. Public data from social media networks, i.e. Twitter. What is Intent Data?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

JUNE 14, 2013

You have a marketing automation system in place, but are you getting the most out of it? By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing. How does interactive content fit with marketing automation?

Top of Funnel 48

Top of Funnel Marketing Automation Services Interactive Marketing Marketing Automation 48

Kabbage

NOVEMBER 9, 2016

What do they talk about: Topics literally range across anything and everything related to marketing. Why should I read it: If there’s one thing Marketo does really well, it’s content. They have a vast library that spans across all marketing topics. What do they talk about: Digital marketing and analytics. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Many companies implementing marketing automation software let the technology drive strategy,” says Howard Sewell, Spear President. “We

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Kabbage

NOVEMBER 9, 2016

What do they talk about: Topics literally range across anything and everything related to marketing. Why should I read it: If there’s one thing Marketo does really well, it’s content. They have a vast library that spans across all marketing topics. What do they talk about: Digital marketing and analytics. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

JULY 7, 2017

The information on social networks is some of the most valuable data because it is user-generated and typically fresh and accurate. Using behavioral data to improve lead scoring has been around for years, but until recently, marketers have not had the technology necessary to score social activities.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. For example, you could assign 5 points for an email click and 10 points for a white paper download.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

That information combined with a user’s history can help build a persona around them. Breaches at Yahoo, Sony PlayStation, and Alteryx, for example, resulted in compromised data for hundreds of millions of people. All that information is available to anyone. The pixel provides timestamp information when an action is taken.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. For example, you could assign 5 points for an email click and 10 points for a white paper download.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Leadspace

JANUARY 17, 2017

Intent” is behavioral information collected about a person’s activities online which combines “topic” and “context” data. For example, people who read this article are expressing some level of interest in the topic of “Intent Data”. How can B2B marketing teams most effectively leverage intent data? But there’s another layer.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Adobe Experience Cloud Blog

JUNE 24, 2016

Bed Bath and Beyond, for example, sends 20% coupons to their subscribers and asks them to text ‘resend’ if they need the link again. Is your contact information displayed in the footer? And mobile apps aren’t just for consumer marketers. Mobile Apps.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. This new offering from SnapApp is a cool example of what I mean.” For more information, visit snapapp.com.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. For example, you could assign 5 points for an email click and 10 points for a white paper download.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

ClearVoice

APRIL 11, 2019

These factors include demographic information, patterns of behavior, motivation and goals. Personas are marketing code for “knowing your audience.” Inevitably, siloed persona development will impact the performance of your content marketing efforts. Marketing Automation. Social Listening. Decision-maker: yes or no.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Engagio

JULY 31, 2017

These marketing and sales teams have made a commitment to work in tandem to drive engagement with multiple stakeholders within target accounts and create a seamless experience for their target accounts. The role of intent data in Account Based Marketing . Relate to individual buyers.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ANNUITAS

FEBRUARY 19, 2015

Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Adobe Experience Cloud Blog

DECEMBER 12, 2016

Surveys can help you gather vital information about your potential and existing customers, such as their challenges, needs, and more. PureWow, a women’s lifestyle publisher, uses a dynamic survey to gather more information from their new subscribers once they’ve opted in. Dynamic Surveys. Convenience Features.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? What Is Marketing Automation?

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Look for Greater Process Integration and Alignment in 2012.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. This new offering from SnapApp is a cool example of what I mean.” For more information, visit snapapp.com.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Adobe Experience Cloud Blog

JUNE 6, 2018

Some standard goals for digital marketing programs include growing website traffic, generating leads, increasing conversions, engaging audiences, and building brand recognition, credibility, and authority. Example Goal: Generate more leads. Example KPI: Generate 100 new leads for sales in the next 90 days.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 10, 2016

It allows you to actively engage with your buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g. Facebook, LinkedIn, and Twitter).

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2013

Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter.

Public Relations 48

Public Relations Lead Ranking Lead Scoring Marketing Automation Services 48

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Remember that social media is all about conversations, and sharing interesting information with people you trust. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. Thinking of it with “if/then” logic, I would draw lines between interests and needs, mapping Marketo’s services to customer pain points.

Marketing Automation Services 48

Marketing Automation Services Tips Thought Leadership Marketo 48

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. How can you make sure it’s not creepy?

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

ClearVoice

FEBRUARY 17, 2019

One example is writing better content. Yoast also checks things that you probably forget, such as writing meta descriptions, image alt text, and if you are missing any subheadings, for example. It also provides searchers with review ratings, images, and information pertaining to exactly what they are looking for.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

seo.co

JANUARY 12, 2022

Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically. Why Marketing Automation Tools? The value proposition of marketing automation is simple. 30 Marketing Automation Tools.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation CMS Development 98

Adobe Experience Cloud Blog

JULY 30, 2012

In this follow up post we are going to look at how you can go local with your inbound marketing efforts. When you create the right inbound marketing machine for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be selling.

Inbound Marketing 48

Inbound Marketing Demand Generation Agencies Buyer Personas Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2013

Lead scoring done right can lift conversion rates and remove some of the all-too-common friction between Marketing and Sales. For example, if a site visitor reads your pricing page, signs up for a trial, and states she is an executive at a sizable company, the score would probably be high and she’d be fast-tracked to sales.

Lead Ranking 48

Lead Ranking Lead Scoring Leads Lead 48