Examples Information Marketing Automation Marketo ROAS 
KoMarketing Associates
JULY 2, 2019
This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot.
Only B2B
JULY 21, 2023
It involves partnering with content syndication platforms or networks to distribute valuable and informative content to a broader audience beyond a company’s owned channels. The average CTR for B2B content syndication efforts is roughly 0.5%, according to a survey by the Content Marketing Institute.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
MAY 3, 2016
As marketers are increasingly spending more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns , and gain insights into what’s working and what’s not. Only then can you understand the return on ad spend (ROAS) from your campaigns. Identify Your Audience.
Adobe Experience Cloud Blog
APRIL 1, 2014
We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Segment Your Audience.
Brandpoint
JUNE 24, 2021
Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. BrandpointHUB is the perfect example.). For example, it could be revenue, conversions, CTR, or webinar registrants. MA: Marketing Automation.
Expert insights. Personalized for you.
120 
Let's personalize your content