Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

OCTOBER 27, 2019

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. That’s all terrific. Learn From the Pros.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

FEBRUARY 16, 2017

Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? How is this viewer engagement information gathered? 12 Key Evaluation Criteria. Then ask: where are these leads sent to? What are they skipping?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 What Are Some Video Landing Page Examples I Can Use as Inspiration? More a format than a type, a landing page video background is more about adding movement or animation to a page than conveying information. Determine the Goal of Your Landing Page 3.2 Avoid Autoplay 4.4

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

FEBRUARY 25, 2015

Drawing a line from video viewer to paying customer continues to become easier thanks to modern marketing tools, and today I want to give you an overview of how you can start tracking whether or not viewers really do become customers. Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. This new offering from SnapApp is a cool example of what I mean.” For more information, visit snapapp.com.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

OCTOBER 27, 2019

These step-by-step tutorials can be entertaining as well as informative. You can then use the end of the video to prompt the download of a piece of informative, mid-funnel content to help keep your viewer moving through the buyer’s journey. The content marketers over at Kapost do a terrific job with helpful how-to video snippets.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. This new offering from SnapApp is a cool example of what I mean.” For more information, visit snapapp.com.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

APRIL 7, 2017

6 Great Examples of ViewedIt Videos. Check out the first six examples with videos from our community! Get a glimpse of Eric’s video in this example: 2. Vero Donelle is a Market Outreach Specialist at Alongside. Check out Vero’s video example below! Check out Tina’s example: 14 Other Ways to Use ViewedIt Videos.

Video Marketing 63

Video Marketing Ideal Customer Profiles Marketing Automation Services Paid Search Agency 63

Vidyard

SEPTEMBER 24, 2014

A video marketing platform can help you make powerful optimizations to your content and give viewers the information they want, the way they want it. Gate video content to collect customer information to sync with your existing marketing automation and CRM systems (all viewership data is pushed directly into contact records).

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

OCTOBER 27, 2019

These step-by-step tutorials can be entertaining as well as informative. You can then use the end of the video to prompt the download of a piece of informative, mid-funnel content to help keep your viewer moving through the buyer’s journey. In short, informative blurbs they answer questions related to their specialty.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

MAY 13, 2020

Take the AI-powered search technology LucidWorks, for example. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Be inspiring, informative, or entertaining. Whatever your niche, YouTube has users who’re interested. Newness sells.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

APRIL 7, 2017

6 Great Examples of Vidyard GoVideo Check out the first six examples with videos from our community! ” Get a glimpse of Eric’s video in this example: 2. Customer Success – create a VIP onboarding experience for prospects Vero Donelle is a Market Outreach Specialist at Alongside.

Creativity 51

Creativity Video Marketing Ideal Customer Profiles Marketing Automation Services 51

Vidyard

OCTOBER 18, 2016

For instance, if you’re noticing a lot of prospects show a lot of interest and then become disengaged right before they would buy, an informative video at the bottom of the funnel, like a demo or tutorial on how to use your product, could be the solution. would want from you. Same idea goes for your buyer personas.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. One option is to create a landing page requiring an email address or other information prior to full version content on the redirect link.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

OCTOBER 16, 2013

Jon Miller of Marketo recommends that when you’re shaping the perception of your company in this stage, you can repurpose webinars, create informational videos, and generate thought leadership topics to get your brand known as a go-to source for resources and industry news.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

OCTOBER 3, 2018

If you need some inspiration, check out some examples below: Marketing Video libraries make your the lives of your business’ marketers easier than ever by letting them manage and organize all of their video content in one place. How to use video libraries Hubs are incredibly versatile.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

If you need some inspiration, check out some examples below: Using Libraries for Video Marketing Video libraries make the lives of your business’ marketers easier than ever by letting them manage and organize all of their video content in one place.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 13, 2015

Because integrating video marketing with other aspects of the marketing stack means that it can become a more integral part of your larger marketing goals AND you can track its impact, too. Lattice Engines does just that with their killer marketing tech stack. Lattice hosts their videos in Vidyard. Need we say more?

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50

Vidyard

MAY 13, 2020

Take the AI-powered search technology LucidWorks, for example. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Be inspiring, informative, or entertaining. Whatever your niche, YouTube has users who’re interested. Newness sells.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65