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What’s up with B2B Marketing in Argentina

Biznology

Buyers now have anonymous access to product information. Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs.

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Social media strategy leaders: Lisa Marcyes

Biznology

I started my career in partner-marketing, and transitioned into community management a few years later. I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! CTR/Engagement. New Names, Cost per Lead/Acquisition.